@RUBBERMAIDAKA: Rubbermaid Jim

Helping people get organizedfor living

The Rubbermaid Brand

Told us what to

TALK about…

…what to

LISTEN for.

And guided our

OBJECTIVE

Knowing our CUSTOMERS

Understanding (it just didn’t layout well on the slide )

Defined our

AUDIENCE…

…and identified

ADVOCATES

SUCCESS

WOULD NOThave been possible without this information

Why

from

Storage Bins

to

OrganizationSolutions

What

EASY FIND LIDSBlogger Outreach& Sampling

Share this Page

Share your Story

Share on Facebook

Real Stories

Online Coupons

But before I posted this I asked a BIG TIME mommy blogger what she thought.

And she LOVED it!

Thanks @ConsumerQueen

And we sent a letter along with the sample describing how everything worked. Gave them online coupons to use, ecommerce promo codes, offered a sample for a sweepstakes, and anything else they would need.

800% Increase

Average Comment Counts0

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Rubbermaid Giveaway 268

Website Giveaways 109

Blog Posts 6

REVIEWS &RATINGS onrubbermaid.com

• Consumer insight• Product dev• Increase trust• Grow sales

ADVOCACYProfessional Organizers

We went looking for them & found them on Blogs & Twitter

Learnings

Understand Your brand

Know Your Message

Pick An Audience

Have a conversation