technology will continue to make

Neither privacy nor publicity is dead, but

a mess of both. Dana Boyd, Harvard University

Social media

sociology

technology. Brian Solis, Principal at Altimeter Group

psychology more than

and

is about

Monitor, engage, and be transparent. These have always been the keys to success in the digital space. Dallas Lawrence, Managing Director of Burson-Marsteller!s

Proof Integrated Communications

Don!t worry; skills are cheap, passion is priceless. Gary Vaynerchuck, Author of "Crush It#

Social media is not a media. The key is to

David Alston

If you!re looking for the next big thing, and you!re looking where everyone else is,

you!re looking in the wrong place.

Imagine a world in which every single person on the planet

is given free access to the sum of all human knowledge. Jimmy Wales, founder of Wikipedia

Marketing is no longer about the stuff that you make, but about the stories you tell. Seth Godin, sethgodin.typepad.com

The hardest thing for marketers is to turn over the brand experience to the community and let them define it. Eric Erwin, Executive Vice President of Marketing and Product Development at Wilton

As a general principle,

the more users share about themselves, the more others in the community will

learn about them and identify with them. Matt Rhodes, Social Media Today

If you make customers unhappy in the physical world,

they might each tell six friends. If you make customers unhappy on the internet,

they can each tell

6,000 friends.

Jeff Bezos, CEO at amazon.com

Twitter is a great place to tell the world what you!re thinking

before you!ve had a chance to think about it.

Chris Pirillo, blogger

You can!t tiptoe into social media. You have to jump into the pool.

People have a natural fear of it. But the scary part is not being there. Your customer is already there.

Dave Saunders, madisonmain.com

Quit counting fans, followers, and

blog subscribers

like bottle

Think, instead, about

cares about what you!re doing. Amber Naslund, Social Media Today

caps.!what you!re trying to achieve

and the community that

All one needs is a computer, a network connection, and a bright spark of

initiative and creativity to join the economy. Don Tapscott, dontapscott.com

Human beings are far more likely to communicate

ideas and information with others

when they are emotionally engaged. Maki, doshdosh.com

Humans like to know about

the good, the bad, and the ugly side

of people, places, and situations, as well as to share this information with others, often as quickly as possible.

We want to be connected, to make a difference, to matter, to be missed.

We want to belong, and yes, we want to be led. Seth Godin, sethgodin.tpepad.com

How can you squander even one more day not

taking advantage of the greatest shifts of our

generation? How dare you settle for less when the world has made it so easy for you to be

remarkable? Seth Godin, sethgodin.typepad.com