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Video of this here: http://allegoriedesign.com/?p=487 Key indicators show that Facebook will lose it’s dominance in the social media world. A combination of social trends and societal pressures are driving this shift. Detailed Description: Social media is in its early days and will likely move from taking place only on certain platforms like Facebook to being a part of every online experience on every website across the web. We’ll first see this shift through the proliferation of smaller, niche specific custom platforms for smaller communities of people. To connect with those communities about those topics, people will eventually prefer to go there over the mass generalized community on Facebook. At the same time, there will be pressures for the various social platforms will begin to work together the way Yahoo mail now works with Gmail. The social platform walls will start to fall the way the email walls fell.
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TREND 7 OF 7:SOCIAL MEDIA AFTER FACEBOOK’S DOMINATION
Saturday, December 1, 2012
@MrobertsOnline
Facebook is king. All measurements show that.
Portals (Yahoo!, MSN, AOL) fall to 16.7% of time spent online. Conceding to Facebookʼs growth to 16.6%.
Saturday, December 1, 2012
@MrobertsOnlineSaturday, December 1, 2012
@MrobertsOnline
Custom, niche social platforms
Examples: Livestrong, Lady GaGa, Accounts Recievable, Banking mortgage network, Ning
Agencies like R/GA have began building these custom social platforms.
What about medical, finance, DOD industries?
Social, like word processing will become just another thing that we do.
Saturday, December 1, 2012
@MrobertsOnline
Many are trying swap traditional and digital spend. This is one place it will go.
Platforms vs. content production, HTML 5, and GoPro
Interest graph social platforms, sites, etc.
Saturday, December 1, 2012
@MrobertsOnline
They have growing dissent from users and businesses alike.
Google Search 82Bing 81
Yahoo 78Wikipedia 78Average
newspaper73
Twitter 64
Facebook 61
Saturday, December 1, 2012
@MrobertsOnline
They have growing dissent from users and businesses alike.
Google Search 82Bing 81
Yahoo 78Wikipedia 78Average
newspaper73
Twitter 64
Facebook 61
Facebook has dropped the most out of all of the brands ForeSee measured.
Saturday, December 1, 2012
@MrobertsOnline
They have growing dissent from users and businesses alike.
Google Search 82Bing 81
Yahoo 78Wikipedia 78Average
newspaper73
Twitter 64
Facebook 61
Facebook has dropped the most out of all of the brands ForeSee measured.
Due to privacy problems, imposed rules, etc.
Saturday, December 1, 2012
@MrobertsOnline
Right now, social is defined not by what we do, but by where we do it. Weʼre in the era of platforms.
Platform wars inhibit social; social is evolving from being platform specific to being a feature everywhere.
Moving from platform to protocol; a story about email, TV, blogs and instant messaging.
Follow your Facebook friends from Google+. Reply to a Twitter DM via Facebook.
Saturday, December 1, 2012
@MrobertsOnline
It will be as easy to follow a brands website as their Facebook page; not cross posting, read the whole article on Google+.
Post a blog post on Blogger and it will also post on G+. Then comment on G+ and it will be posted on Blogger
All interactions (comments, +1, Likes, etc.) would stay with the content, not the platform.
TV, email, USB, phone chargers have all converged in this way.
Saturday, December 1, 2012
@MrobertsOnline
Google+ is a big start. Protocol across Gmail, G+, YouTube, Blogger, etc.
An early framework:
Unlike Facebook and Twitter, Google is extended far beyond itʼs social network.
YouTube already extends across the web. If G+ follow suit, we have an early framework.
Saturday, December 1, 2012
@MrobertsOnline
Jeremiah Owyang
Some inspiration, ideas and research from:
Thomas Baekdal
McKinsey
ComScore
Altimiter Group
Richard Bartel
Gabe Zicherman Roger McNamee
Saturday, December 1, 2012
Saturday, December 1, 2012
Questions?
Mike Roberts
Blog: www.AllegorieDesign.com@MrobertsOnline
www.linkedin.com/in/mrobertsonline/Saturday, December 1, 2012
