Facebook’s future strategy

One of the possibilities..

Facebook is everywhere

https://www.facebook.com/note.php?note_id=469716398919

Facebook Social Graph: 901 million users

More than 9 million apps and websites integrated with Facebook

http://www.sec.gov/Archives/edgar/data/1326801/000119312512175673/d287954ds1a.htm#toc287954_10

3.2 billion Likes and Comments per day

http://www.sec.gov/Archives/edgar/data/1326801/000119312512175673/d287954ds1a.htm#toc287954_10

The network is a fact, not a goal anymore

http://www.pewinternet.org/Reports/2011/Technology-and-social-networks/Part-3/SNS-users.aspx

Facebook is a building block

Personalizing websites and apps

Powering products outside their platform

Facebook’s core business is their network

http://nl.wikipedia.org/wiki/Six_degrees_of_separation

Websites can connect to this network and personalize services

And Facebook can connect advertisers to websites

Your profile will be the CMS to personalize the web

Future business model

websites

publishers

advertisers

Personalization

1. Advertisement advertisers2. Monthly fee to access FB network

through FB login publishers/websites

Platform developmentSales

Ad sales

Platform development

IT

Key partners

publisherswebsites

advertisers

Network

Advertising

Win-win-win situation

• Users get a better online experience because they can personalize services and decide which advertisements to receive.

• Publishers can create more value for their users and advertisers by offering personalized services.

• Advertisers will know on which sites their fans are and co-operate with the publishers and Facebook for customized solutions.

Bottom up; you decide

Advertisers offerpersonalized ads through FB

Publishers connect with FB to personalize

services for their users.

Users personalize web through CMS Facebook

Facebook will control the eco-system for personalizing the web