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A quick update on the latest social media statistics and examples of government 2.0 initiatives.
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…
Who am I?(in 17.6 seconds…)
My name is
Mike Kujawski
I’m Polish and Canadian…
Born in France…
Outdoorsman
World Traveler
B.Com Graduate
Concert Addict
Freestyle Skier
Part Extrovert
Part Introvert
Optimist
Getting married Sep 2009
So what’s my niche?
Everything to do with Digital Marketing and the Web 2.0
revolution vis-à-vis the Public and Non-Profit Sectors
Today’s Topic: An update on the use of Social Media by Canadian government organizationsAnd how you can speed up the process…
“Social media are primarily Internet-based tools for sharing and discussing
information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures,
videos and audio.
-Wikipedia, 2008
Web 2.0 is the business revolution in the
computer industry caused by the move to the
Internet as a platform, and an
attempt to understand the rules for success on that new platform."
- Tim O’Reilly
Average Canadian spends
17 hoursonline each week
(Not including email)
Used by
336,635,443people each day
(Over 100 Million videos; 65,000 will be added today)
Over
4,000,0000articles
Over
200,000,000 blogs worldwide
(1.6 Million posts per day; Over 18 posts each second)
Government issues are actually hot topics!
70%of online
Canadians use Social Networks
(Online Canadian population is 23 Million)
“IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.”
-IAB, April 2008
Over 70% of
Canadian youth own a cell
phone with internet access
73% of active online
users have read a blog
40% subscribe to an
RSS feed
55% have uploaded
photos
Over 200 million people
play online video games each week…
This number is growing at a rate of 17% each year – Google, 2008
…the majority of them are
women 33+
Source: Entertainment Software Association
Over
14 million residents in Second Life
(20 million in-world monetary transactions each month)
The 5 nations CIO council is..
…but their priority is internal
Official Government Blogs
Departmental RSS Feeds
Government YouTube Presence
Government on LinkedIn
Representation from every
department!
Government in SecondLife
Government Podcasts
External Government Wikis
Government on Facebook
Unofficial Blogs
Unofficial GroupsOver 500 unofficial
GOC groups
Unofficial Twittering
Unofficial Mashups
Unofficial Gatherings
PROBLEM 1:
AWARENESS
PROBLEM 2:
THE OLD GUARD
PROBLEM 3:
RED TAPE
PROBLEM 4:
BUREAUCRACY
PROBLEM 5:
SECURITY
PROBLEM 6:
GAG ORDERS
My Our Government 2.0 Wikihttp://government20bestpractices.pbwiki.com
This wiki will allow us to get valuable feedback from our target audience without incurring any marketing research costs
Step 1: Clearly Define the Key Issue(s) and Desired Outcome(s)Step 2: Gauge Your Existing Web Presence Step 3: Conduct a SWOT AnalysisStep 4: Determine Your Online CompetitionStep 5: Align Your Objectives with the Department’s ObjectivesStep 6: Understand Your Target AudienceStep 7: Choose Relevant Social Media ToolsStep 8: Engage The Influencers SeparatelyStep 9: Measure Performance Step 10: Ongoing Social Media Monitoring and Engagement
“Welcome to our department. It is our
mission to serve you in the quickest manner
possible.”
Watch this video here: http://tinyurl.com/6mjeb9
•Print Measurement Bureau (Statistics)•Interactive Advertising Bureau (Statistics)•Technorati.com (Statistics)•InternetWorldStats.com (Statistics)•Alexa.com (Statistics)•Statistics Canada (Statistics)•ComScore.com (Statistics)•iStockPhoto.com (All non-personal photos and images)•Brian Solis (Social media tools diagram)•Mitch Joel (Concept of ending with a Google slide)•Marta Z. Kagan (Simplicity of presenting stats)•Garr Reynolds (Presentation style)•Jeff Braybrook (Policy information) •Mathew Harding (Dancing Video)