Proctor & gamble by G.B.Manikanta

G.B.MANIKANTA

2Facts About P&G

Prepared by: Kartheek Golla, Department of Aeronautics, MIT, Manipal.

• Worldwide pioneer in marked customer products

• Two dozen brands worth $1 billion around the world

• Holds numerous classification characterizing brands

• Founded in 1837, headquartered in Cincinnati , Ohio by William Procter and James Gamble

• Pampers, Tide, Bounty, Folgers, Pringles Charmin, Swiffer, Crest , food, beverages and many more

3Prepared by: Kartheek Golla, Departm

ent of Aeronautics, M

IT, Manipal.

4Business Tactics of P&G

It uses neglected costumer needs

Consistent development in brands

Each brand for a particular market section


Prepared by: Kartheek Golla, Department of Aerona

utics, MIT, M

anipal.5MARKETING

STRATAGIES


utics, MIT, M

anipal.6QUALITY STRATEGY

7BRAND EXTENSION STRATEGY



utics, MIT, M

anipal.8MULTIBRAND STRATEGY


utics, MIT, M

anipal.9PRODUCT

DIFFERENTIATION


utics, MIT, M

anipal.10P&G created many

product categories through innovation

• Disposable Diapers

• Liquid fabric softners

• Fabric softner sheets


utics, MIT, M

anipal.11DISTRIBUTION

STRATEGY


utics, MIT, M

anipal.12Types of distribution

is followed by P&G: Intensive Distribution Extensive Distribution Specialty Distribution


utics, MIT, M

anipal.13PROMOTION

STRATEGY


utics, MIT, M

anipal.14PROMOTION

STRATAGIES OF P&G: P&G insists on pull strategy Heavy advertising and media pioneer Advertising creativity P&G- A click mortar company Coupon


utics, MIT, M

anipal.15P&G’s Advertising

Strategy


utics, MIT, M

anipal.16Advertising Strategy

OF P&G:

Direct to Customer

Through Sponsorships

Through Celebrity endorsements


utics, MIT, M

anipal.17PRICING STRATEGIES


utics, MIT, M

anipal.18PRICING STRATEGIES

OF P&G:

It finds the set of prices that maximizes the profits from the total product mix

Research on how companies adjust their prices to take into account different types of customers and situations.

Finds the key issues relating to initiation and response to price changes.


utics, MIT, M

anipal.19AGGRESSIVE SALES

FORCE

“THANK YOU, MOM” ADVT. CAMPAIGN – RIO OLYMPIC 2016

P&G further expansion


utics, MIT, M

anipal.22P&G has always valued R&D

P&G founded its first R&D division in 1887 Developed many first time products such as Crest

toothpaste, Head & Shoulders shampoo and Pampers disposable diapers

Developed seven Global Business Units based on product categories


utics, MIT, M

anipal.23P&G has paid special

attention to Design Created new Design units

Developed P&G Design board

Clay Street Project – Top 200 executives are invited to HQ to work on design

Incorporated Design innovation in every component


utics, MIT, M

anipal.24P&G takes efforts

towards customer orientation and understanding Developed Faux homes and Stores to obtain

real market feel for employees

Lets costumers customize the products

Does analysis of Return of Marketing Investment


utics, MIT, M

anipal.25

P&G has established itself as world’s leading consumer goods company


utics, MIT, M

anipal.26

MARKET SEGMENTATION BY P&G:


utics, MIT, M

anipal.27COMPITETORS


utics, MIT, M

anipal.28


utics, MIT, M

anipal.29

What are some of the challenges and risks are associated with being the market leader in so many categories?

Expanding retailer reliance. Expanding interior rivalry inside the brand. Declining benefits in FMCG markets. Mark Dilution Organizing pieces of the overall industry over

benefits.


utics, MIT, M

anipal.30

What does P&G need to maintain its strong brand images ?

Advertising strategies utilizing stages like Facebook, Google and so on.

Internet shopping must be made less demanding.

Web-based social networking ought to oversee online verbal.

Online stage ought to be controlled to scatter data.

Additional impetuses like coupons, purchasing focuses etc.


utics, MIT, M

anipal.31What risks do you feel

that P&G will face going forward?

Ferocious rivalry from Nestle, ITC, Hindustan Unilever Limited and so on.

Relative costs and Performance from unbranded neighborhood items.

Danger of Brand Equity. Legitimate Barriers Constrained space for extension and

development.


utics, MIT, M

anipal.32What is Procter &

Gamble’s business strategy?

1. Keeping up ubiquity of existing item

2. Growing new related items

3. Advancing and presenting new items sans preparation


utics, MIT, M

anipal.33Why is tele-presence a

useful collaborative tool for P&G?

Telepresence is a magnificent approach to cultivate coordinated effort between representatives crosswise over not simply nations, but rather landmasses. It makes conceivable to hold top notch gatherings over long separations.


utics, MIT, M

anipal.34Any other ways P&G

can use to foster innovation? Cloud , to spare every one of their archives and

documents in a place which will unquestionably decrease their support overhead and present adaptability and speed.

Huge information control, to pick up and examination immense measure of client criticism to improve the items and administrations.


utics, MIT, M

anipal.35

THANK YOU

Education

Proctor & gamble by G.B.Manikanta