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A short presentation on rules & regulations governing social media contests. A quick understanding of Facebook promotional guidelines,
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The Rules AND REGULATIONS
1.Understanding Facebook Guidelines
2.Other SM platform rules…
3.EVERYBODY LOVES EXAMPLES
”“Bottom line, Facebook doesn’t
want any explicit involvement in ANY of your contests. It’s all about liability, and the Facebook promo guidelines are designed to distance the social network from whatever companies and bloggers do with their contests.- @SusanGetgood
Release Facebook’s
Liability.
Register on “Apps on Facebook.com” May CONDITION
Registration
Liking a Page Checking
In
Connect to App
Notify Winners Through Facebook
NO FACEBOOK FEATURES
FOR REGISTRATION OR
VOTING
Ad’s may not imply partnership to Facebook when
leading to page
•Don’t upload anything that isn’t yours.
•Don’t Forget the children.
•Don’t be creepy.
•Don’t use Flickr to sell.
Nothing
MY CONNECTIONS ARE OVER 9000!!!
30 – 90 seconds video
No profanity
Posted on Youtube and shared on Facebook
Highest # of Likes wins
Video should be less than 2 minutes
Posted on Youtube
Judging based on views, content, creativity, spreadability.
Grand Prize: Money Grand Prize: All-expense paid trip to ULI conference in LA + Membership
VIOLATES FACEBOOK POLICY
So What’s Important
So What’s Important
• Make sure you follow platform guidelines.
• Ensure your rules & regulations are binding and all encompassing.
• Pay SPECIAL attention on how you will determine the winnerAvoid single-criteria contests:
• “Highest Likes Wins” -> Crappy content could win.
• “Judges Determine” -> Less engaging, could appear biased.
Thanks for Listening!
@varuns_sharma