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Social media workshop for Business Link advisors, May 2011, King's Lynn
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Get Social Media Savvy
Kate Elliott
What is Social Media?
Web 2.0 A category of websites that is based on user participation and user-generated content
Share, discuss, recommend, word of mouth, communicate, exchange, community
www.twitter.comwww.facebook.comwww.linkedin.comwww.blogger.com
www.wordpress.comwww.youtube.com
Why should I care about using social media?
• Twitter.com had 92 million global visitors in June 2010 (excluding applications usage eg Tweetdeck, Hootsuite and mobile apps)
• Facebook now has over 600 million active users; more than half of which visit the site at least once a day
• Facebook is the second most visited website in the UK (7.14% of visits in July 2010) • The age of the average web 2.0 (ergo social media) user is 33
• 44% of UK residents have a social media profile
• 8% increase in 2010 in people (UK) who have commented on blogs
• 23% - 45% of UK web users now access web content via a mobile phone
• It’s FREE!!!
“Its not local”
• Zizzis Norwich Fire – 12th Oct. 2010
www.twitter.com
12.15pm: @jamiewright24: Norwich is burning down!
http://yfrog.com/4bdwtnj
“I haven’t got time”
• Online word of mouth
• Time saving tools
• Apps
• Approx. 80% of Twitter use is mobile
“I don’t know what to say!”
“We have noticed an increase in calls about …. – have you noticed a similar problem?”
“Join our survey about women and equality here: http://www.surveymonkey.com”
“Have you seen any signs of Spring? Post your pics here”
“Great info on live snowfall across UK here http://www.benmarsh.co.uk/snow/”
“We have been working through the night on this project” (pic and link to full story on own web)
“We’ve received a flood of donations to our charity shops this week (pic)”
Top Tips for Using Social Media for Business
• Watch & listen before you “speak”
• Integrate with current website - * LINKS *
• www.bit.ly and www.tinyurl.com
•Encourage and engage conversation – be helpful
•Don’t be too “salesy” – communicate not
broadcast
•Mobile – GPS – 4sq
Social Media and Staff
• Don’t assign social media marketing to inexperienced staff –
spokesperson
• Make staff aware of privacy settings
• Establish a social media policy
• Block use?
• Cyber bullying
• Virgin Atlantic
www.twitter.com
Redwings & Spillers Horse Feeds
• 15,500 fans
• 1kg feed donated per fan
• 18 tonnes feed donated for Winter
Useful Links•www.mashable.com - Social media news•www.hootsuite.com & www.tweetdeck.com - Social media platforms
Local Social Media Stars
@chris_greenf@pennylindop@foodsafari@lambdafilms@willfarnell@breckland
Kate ElliottMarketing Director
Active Marketing & Design Ltd5 Progress HousePlantation ParkBlofieldNorwichNR13 4PL
Tel: 01603 [email protected]
Twitter ID: @activemdkateFacebook/Linked In: Kate ElliottBlogger: activemarketingadvice
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