Embed Size (px)
DESCRIPTION
Your foundation has a Facebook Page, Twitter and maybe even a blog. But now that you’re out of the gate and in the social media world how to take this to the next level and really reach your audiences? In this interactive workshop you’ll sharpen your foundation’s social media plan including defining your audience and how to create valuable content. All while getting tips to make your time on social media more efficient.
Citation preview
Philanthropy Northwest September 2012
SOCIAL MEDIA FOR COMMUNITY
FOUNDATIONS
How effective is your foundation at telling your story via social media?
WHERE ARE YOU?
How skilled do you feel at using social media in your job?
WHERE ARE YOU?
A DIFFERENT BEAST
Flickr: sofa
LISTENING
BROADCAST
ERODING BARRIERS
YOUR SOCIAL MEDIA GOALS
Be seen as a thought leader in your issue area
ID & mobilize new people for your cause
Crowdsource, or get feedback, on ideas
What are your goals?
YOUR SOCIAL MEDIA GOALS
WHO’S YOUR AUDIENCE?
WORKSHEET TIME
CUT THRU THE NOISE
It’s not all about you
Curate along with create
Ask questions
CUT THRU THE NOISE
Flickr:semuthutan
WORKSHEET TIME
Your audience & what
they want
Your issues &
goals
Awesome
content!
MATCH AUDIENCE & MESSAGE
WHICH CHANNEL WORKS BEST?
WHICH CHANNEL WORKS BEST?
SCHEDULE YOUR TIME & CONTENT
WORKSHEET TIME
What changes might you make to your current social media?
What are you doing well that could help your colleagues?
BRINGING IT ALL TOGETHER
Zan McColloch-LussierDJ & Idea GeneratorMixtape Communications
[email protected]@zanarama on Twitter
STAY IN TOUCH
