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Brief talk to members of the Creative Sheffield HR Forum on social networking, blogs, forums and various Web 2.0 technologies.
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Creative Sheffield
by Fluid
September 2010
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Contents3-4 Introduction to Fluid5-7 Facebook8-10 Glassdoor11-13 LinkedIn14-16 MySpace17-19 SecondLife20-22 Twitter23-25 YouTube26-27 Other Web 2.0 technologies28-29 Recruitment30-31 Legal considerations and negative
connotations32-33 Case studies34-35 Conclusion and questions
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Introduction
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Introduction to Fluid• Fluid Consulting Limited (Fluid) is a specialist
human resources consultancy headed by Tim Holden MCIPD
• 10 years in banking• 10 years in Human Resources consultancy• Fluid trading since 2006• The core services provided by Fluid are:
- Retention- Selection- Attraction- Remuneration & Reward - Outplacement- Training & HR consultancy
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Facebook (1 of 2)
• www.facebook.com• Founded in 2004 by Mark Zuckerberg,
initially as an exclusive network for Harvard students
• 400M users worldwide
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Facebook (2 of 2)
• Induction• Job seeking• Recruitment• Remote working-BT, Facebook style
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Glassdoor
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Glassdoor (1 of 2)
• www.glassdoor.com• Founded by three Californians in 2007• Provides unedited employee opinions about a
company’s work environment• Predominantly US-focused but growing in
popularity in the UK, especially amongst multinationals
• Salaries• Reviews• Interviews
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Glassdoor (2 of 2)
• Compensation & benefits• Employer branding• Interviewing
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• www.linkedin.com• Founded in 2002 by Reid Hoffman, as
a business-oriented site• 70M users worldwide
• LinkedIn Talent Advantage• Custom Company Profiles
LinkedIn (1 of 2)
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LinkedIn (2 of 2)
• Communication• Learning & development• Networking• Recruitment• Talent management
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MySpace
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• www.myspace.com• Founded in 2003 by Tom Anderson
following the success of eUniverse and Friendster
• 66M users worldwide
MySpace (1 of 2)
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• Induction• Job seeking• Recruitment
MySpace (2 of 2)
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SecondLife
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SecondLife (1 of 2)
• www.secondlife.com• Developed by Linden Lab in 2003• Internet-based 3D virtual world• Users known as Residents can interact
with each other in the form of avatars• Able to create and trade items in a virtual
marketplace using virtual units of currency known as Linden Dollars
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SecondLife (2 of 2)
• Communications• Learning & development• Recruitment
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Twitter (1 of 2)
• www.twitter.com• Created by Jack Dorsey in 2006• Free micro-blogging service that enables
users to post (140 characters as a maximum) and read each other’s updates (tweets)
• Unlike Facebook the tweets are searchable, even in terms of content that is not being followed
• 190M users each month
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Twitter (2 of 2)
• 360 degree feedback• Recruitment
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YouTube
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YouTube (1 of 2)
• www.youtube.com• Video used to be a very expensive medium
but is now immediate and cost-effective• Can be linked to careers section of the
own website• Portrays the green credentials of the
organisation
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YouTube (2 of 2)
• Appraisals• Communication• Learning & development• Recruitment
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Other Web 2.0 Technologies
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Other Web 2.0 Technologies
• Blogs• Forums• Podcasts• RSS feeds• Streaming media• Wikis
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Recruitment
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• Offer free job distribution across social networks• Build a database of future talent from
competitors and related industries • Engage with passive candidates and filter out
‘undesirables’• Reduce cost per hire and time per hire• Manage candidate relationships and cut drop
out rates• Improve the employer brand by managing and
building the reputation• Allow background checks to take place-NOT!
Recruitment
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Legal considerations and negative connotations
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Legal considerations and negative connotations
• Outright bans/specific times only• Policies• Wasting time and losing productivity
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Case studies
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Case studies
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Conclusion & Questions
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Conclusion
• Summary• Top tips• Questions
