social media
welcome to the
austin internet marketer meetup
[today's presenters:]benn rosales, @bennrosales
lani rosales, @laniar
social media
let's talk about
social media:
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how not to be a seo expert in social media
[3 tips to avoid looking like every other seo expert:]
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1. don't call yourself
an expert.
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[rather:
i'm a seo strategist]
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2. don't use smarmy lines like i'll get you to #1 in google
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[rather:
i'm #1 in google or
my clients are #1 in google and prove it]
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3. don't spam in
social media
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[rather: target folks with company websites and get to know
them...
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...this makes you approachable to questions that open doors
organically]
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QUESTION:
how much time should you spend reaching clients?
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[social media is
about your clients reaching YOU.]
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[if you could send mailers every day for free, would you?]
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[if instead of mailing, you could have folks walk into your
office every day...
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...wanting service, would you take that instead?]
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[social media is your office store front, so man your
office]
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QUESTION:
where should you
not waste your time?
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[the biggest waste of time in social media is simply diving
in]
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[the best use of time
is in listening]
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QUESTION:
who should handle
web presence in
your business?
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[a person who is not only passionate about people, but
about your brand]
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QUESTION:
is it a full time job to handle social media effectively?
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[connecting with your consumers in your online storefront
is
a full time job]
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[use technology that allows you to be in
more than one place
at a time]
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QUESTION:
is it too late to start now?
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[typically, those late to the game win because the book on
don'ts has been written for them]
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[think about it:
apple, google and dell]
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QUESTION:
do you plan or
just jump in?
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[would you go into battle without a
game plan?]
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[do you often underestimate your competition?]
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[do you give advice to your consumer before listening to the
question?]
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QUESTION:
what is the key to success?
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failure is primarily caused by companies not understanding the
culture and offending
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success is primarily caused by companies being adding value
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Thanks for listening!
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Let's connect!
[email protected]@bennrosales, @laniar
http://nmlab.com
