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Social Media Fundraising:
Accelerate Success in 2012
Today’s Agenda1. Introductions2. Why Social Fundraising?3. Storytelling4. Take it to the Panel
• Mobilizing• Donor Retention• Google Grants
5. Q&A
Dave Boyce
CEO, Fundly
/davidjboyce1
Darian Rodriguez HeymanCo-ProducerSocial Media for Nonprofits
/dheyman
Topic: Mobilizing
Co-founder of Social Media for Nonprofits conference series and Advancing Social Impact blog on Skoll Foundation’s Social Edge.
Recently released book: Nonprofit Management 101 Served as Executive Director of Craigslist Foundation for five years. Launched Nonprofit Boot Camp, the Environmental Nonprofit Network, and
the Next Generation Leadership Forum. Public speaker that provides strategy, messaging, and fundraising
consulting for nonprofits and green economy organizations.
Introductions
Jeff RiddleManaging Director of East Coast OpsReTargeter
/thegivegive
Topic: Donor Retention
Founder of Riddle & Company, a relationship strategy firm which was sold to ReTargeter.
Award winning and record breaking sales professional with specialization in acquisition and retention strategies.
Recently featured as a leader of his generation in Dr. Sheila Murray Bethel’s book release, A New Breed of Leader.
Consultant to US companies in both the private and non-profit sectors on successful relationships building.
Experience in SMB marketing services, nonprofit, and software.
Introductions
Eric FacasFounder & CEO MediaCause
/ericfacas
Introductions
Founder and CEO of Mediacause.org, a non-profit that helps non-profits and international NGOs with their search marketing and social media by connecting them to skilled volunteers.
Online marketing strategist and advertising sales exec for 10+ years. Co-founder and Advisor of digital ad agency, ethology. Served Google’s premium ad sales team, where he was responsible for
managing the company’s relationships with the largest search marketing agencies in the US.
Topic: Google Grants
Why Social Fundraising?
$300 Billiondonated by individuals each year in the US
Source: 2008 Chronicle of Philanthropy
Online Giving is on the Rise
13% 35-55%growth rate
over past year
Source: 2010 Blackbaud, 2010 Giving USAn.b.: “large” non-profits growing online giving at 55%
online giving increase
People ask People to give.
Facebook users worldwide
Source: 2011 Nonprofit Social Benchmark Report released by NTEN, Blackbaud, and Common Knowledge
800 Million
Socialchanges
everything…
Psychology of Engagement
Happy people
give more.
Giving makes people
happier.
Oppenheimer & Olivola (2010), Isen & Levin (1972), Aderman (1972), Harris & Huang (1973), Kazdin & Bryan (1971), Isen, Horn & Rosenhan (1973), Konow & Earley (2008), Wang & Graddy (2008), Williams & Shiaw (1999), Batson (1987, 1991), Cialdini (1987), Plato, Aristotle, Bible, Torah, Koran, etc. etc….
Storytelling
Darian Rodriguez
Heyman/dheyman
Topic: Mobilizing
Take it to the Panel
What role does content play in engaging and mobilizing a supporter base?
Top takeaways…• Embrace the Kevin Bacon Effect:
Compelling + Concise + Credible = Contagious
• Avoid the Empty Store Effect: Plan Before You Leap
Jeff Riddle/thegivegive
Topic: Donor Retention
Take it to the Panel
How do we use social channels to attract, convert, and retain donors?
Top takeaways…• Relationships first, transactions second• Not all relationship are created equal – SEGMENT!• Scale from effectiveness
Eric Facas
/ericfacas
Take it to the PanelTopic: Google Grants
What is the best way to find new supporters once the right content and engagement funnels are set up?
Top takeaways…• Sign up! Go to Google.com/grants• No one searches for a nonprofit to donate to• The long tail is a big opportunity • Improve CTR, improve Quality Score Measure then test• This opportunity is worth your investment
Q & ASocial Fundraising
Mobilizing
Storytelling
Donor Retention
Google Grants
Fundly – We Can Help!
- $230M raised to date- Small and large nonprofits in the US- Schools, education, sports, and faith-based groups
- Social Ninja Program- Need help? Fundly’s Social Ninjas are ready!
/fundly [email protected]
Questions?Follow us!
Easy, Social Fundraising