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Mr. Praval Singh, founder MediaRedefined was one of the key speakers at Digital Marketing Conclave organized by FIIB on 18th February, 2012. He talked about social media future in 2012 and how brands would adapt themselves to social media.
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Social Media in India – As I see it in 2012Praval Singh, Co-founder – Media Redefined
Who we are?We are a social media & technology agency, based out of New Delhi area, offering strategy consulting and execution of Social Media plans aligned to the business objectives across Marketing, Sales, Customer Support and other verticals.
Some of our Clients
10 Observations for 2012
1. Social Media shall be more Real-time, more MobileSharing, Reading, Curating on the move –
Pinterest, Instapaper, BufferApp, etc.
Editing and publishing on the move – Instagram, 4SQ, etc.
2. Brands shall look differently at Creation & Sharing
3. eCommerce in India isn’t getting Social soon!Most eCommerce companies don't know what
they need from social (and how to get that),
Some of them want to try too many things and are impatient,
The rest do not have budgets because they believe half-heartedly in it!
4. Bloggers become celebs!Bloggers would be taken far more seriously
than ever before - by media and brands alike.
Brands would want to invest time and money in Blogger relations.
Traditional PR companies would struggle to build such relations with Bloggers!
5. Social Apps with great Interface would go viralSocial+Mobile Apps that get attention would be
the ones that have a great User Experience - Path, Pinterest, etc.
6. Hot will get hotter!
We'll see more of Kolaveri Di, FlashMobs, Location and QR code based campaigns getting social media buzz.
There are enough late adopters in India!
7. Social/ Digital Media Product LaunchExpect product launches to happen using
Digital/ Social only.
Ford Explorer did that in the US, last year.
Samsung Galaxy Note, Ford Fiesta, etc.
8. ORM & Sales – The balanceOnline Reputation Management and Customer
Legacy shall be a key concern for large brands, sales for SMEs. Not vice-versa.
9. Social Media Outsourcing More Brands would outsource Social Media
initiatives to agencies because they're competing with other brands, who've hired expertise.
In-house Social Media expertise isn't a complete, proven model in India yet.
10. Brands would prepare themselves for different ‘moods’ – Good, Bad, Ugly.
Source: http://www.flickr.com/photos/hufse/241788638/
