Embed Size (px)
DESCRIPTION
Social Media Monitoring Workshop for Tourism Crisis Management at IOETI Conference 2011Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media Optimization, Search engine optimization,
Citation preview
Social Media in Egypt
Cairo, December 18th
Fady RamzyInteract Egypt Country Manager
Cyberzizo
How it changed the conversation & What it means to tourism
Fady Ramzy
InteractPlay Innovation
312/04/2023Social Media in Egypt
- Interact Egypt Country Manager
- E-Marketing consultant & speaker
- 13+ Digital Media experience
- Project Manager for Egyptair.com
- PMP, Boeing scholarship
Who is Fady Ramzy?
4 12/04/2023Social Media in Egypt
- Launched in June 2009 as the headquarter for MEA region operations
- Backed up by 15 years of Italian experience
- Customers in Italy, Austria, Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia & Ghana
- One-Stop-Shop for online services
- Web/Mobile Portal development
- Mobile apps development
- Streaming platforms
- E-marketing
- Web video productions
Interact Egypt
Lets Interact
612/04/2023Social Media in Egypt
This is event is live broadcasted over social media!!
#IOETI@IOETI @InteractEgypt
Slideshare.net/interactspa/
712/04/2023Social Media in Egypt
This conference’s
Top influencers??
Quick Facts
800 M users worldwide
9.4 M users in Egypt
1012/04/2023Social Media in Egypt
Top Check-ins
Naama Bay
HurghadaSharm el Sheikh
Soho Square, Sharm
Luxor international airport
1,1261,050933882839
1212/04/2023Social Media in Egypt
1412/04/2023Social Media in Egypt
1612/04/2023Social Media in Egypt
So, conversation has changed
From Web 1.0 to Web 3.0 (The web of data)
18 12/04/2023Social Media in Egypt
19 12/04/2023Social Media in Egypt
From E-marketing to Online Identity
Title Text
20
12/04/2023Social Media in Egypt
Website
YourBrand
From E-marketing to Online Identity
NewslettersOnline
Video
Social Media
Identity
Web Data
Analytics
SEO
Blog
Mobile
Title Text
21
12/04/2023Social Media in Egypt
Youtube
Social Media
Your Social Media “Identity”
FacebookLinkedi
n
Social Media
Monitoring
Social Mediatools
Title Text
Online Identity is a paradigm shift . . .
Why ??!
Title Text
23 12/04/2023Social Media in Egypt
Title Text
Social Media is a major building block
in your online identityWhy ??!
Title Text
25 12/04/2023Social Media in Egypt
Title Text
26 12/04/2023Social Media in Egypt
What can social media do for your business?
28 12/04/2023Social Media in Egypt
Title Text
TheBrand Ambassador
concept
Title Text
30 12/04/2023Social Media in Egypt
Title Text
Where do we start today?!
32 12/04/2023Social Media in Egypt
33 12/04/2023Social Media in Egypt
34 12/04/2023
The Magical Methodology
PlanDo
CheckAct
Social Media in Egypt
Title Text
Always remember
3Patienceersistenceassion
Share “Valuable” Content
36 12/04/2023
Content is KING
Exert effort and time in building and sharing it
Blog, tweets, posts, photos, videos, articles, sky is the limit
Keeps your image as the field expert
Measure how your audience respond to your content
Social Media in Egypt
37 12/04/2023Social Media in Egypt
Integrate!
LISTEN, LISTEN & LISTEN
No listening without Engagement
No Engagement without listening
Measure & Monitor
39 12/04/2023
The KPIs
True reach: Your network size & dynamics
Social Media influence: How influential you are?
Amplification: The likelihood that your content will be acted upon.
Social Media in Egypt
Summary please!
landing pageContest & Giveaways
Interesting contentBooking
Build your videoShare itEngage
43 12/04/2023Social Media in Egypt
44 12/04/2023Social Media in Egypt
Go Mobile!Geo-marketing
FourSquare
45
Interact Egypthttp://Egypt.interact.itTwitter: @interactegyptFacebook & Linkedin: Interact Egypt
Fady RamzyTwitter: @cyberzizoLinkedin: Fady Ramzy
Grazie!شكرا
12/04/2023
