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Care about building career in Social Media Marketing? You will find this presentation originally presented for TechGig community relevant and useful. For more details about Digital Vidya's Digital Marketing training programs, check out http://www.digitalvidya.com
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Building Career in Social Media #TechGig | @PradeepChopra
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Agenda
• Orientation to Digital Marketing • Why Social Media? • Career Opportunities in Social Media • Social Media Resources • Q & A
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What is Digital Marketing?
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“The process of reaching out to and engaging with your customers/users through
Digital Media (Internet, Email, Mobile)”
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SEO or Organic Search
SEM or PPC
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Why care about Social Media?
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Customer Acquisition
Influence
Lead
Sale
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“Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.”
Source: Flip the Funnel
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Quiz Time! How many users are on Facebook from
India?
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Platform Global India Facebook
Mobile
No of Users (Million)
1000+ 90+
500+ 20+
225+ 20+
6800+ 860+
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Targe2ng
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Advanced Targeting: Email/Phone/UID
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Let’s learn through Real Examples
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Over 20% All Sales through Facebook
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25% Revenue through Facebook
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Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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Tweet 2 Order
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QR (Quick Response) Codes
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Reveal the Name Contest 1. 150,000 people parJcipated 2. 35,000+ requests for Test
Drives 3. 8000 Cars booked in 10 days
Car Launch
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Table Booking on Facebook
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Indian Taxi Driver on YouTube
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Career Opportunities in Social Media
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Social Media Career Title Experience (years) Salary (Rs Lacs PA)
Copywriter 0 - 2 1.5 - 3.0 Specialist 1 - 3 2.0 - 4.0 Community Manager 2 - 4 2.5 - 5.0 Strategist 3 - 5 4.0 - 8.0 Social Media Head 4 - 6 6.0 - 12.0 Social Media Developer 1 - 3 2 - 6
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Resources • Facebook: http://www.facebook.com/digitalvidya • Twitter: http://www.twitter.com/MyDigitalVidya • http://www.digitalvidya.com/blog/ • www.socialsamosa.com • www.lighthouseinsights.in • www.socialmediatoday.com • www.mashable.com
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Let’s continue this conversation…
@MyDigitalVidya On Social Media Off Social Media
Thanks for Listening!
Serious about career in Social Media? Become CSMMP
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