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Learn from some of the top Social Media Marketers, how you can use social media to build links, drive traffic, and increase your site’s visibility.Neil Patel, Co-Founder, KISSmetrics (Twitter @neilpatel) (Moderator)Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc. (Twitter @brentcsutoras)Todd Malicoat, Owner, Meta4 Creations, LLC (Twitter @stuntdubl)Chris Winfield, President, 10e20 (Twitter @chriswinfield)
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Creating Content for
Social Media
Top 10 (lists)• Mix It Up• Negative Lists
How-To Baits• Be Helpful• Easy to Read• Visual
Current Events• Act Fast• Research• Accuracy
BiggestSmallest
L o n g e s t
Amazing
Offbeat / Extreme• Very Successful• Clients Wary• Terms of Service
Image• Host Your Own Image• Be Unique• Use Within a Post
• Social Goals
• Desired keywords
• Related keywords
Step Back… and Identify Your:
• Social Sites
• Competitors
• Search Engines
Research
What worked… What didn’t
Social Sites
Competitors & Search Engines
• Top [keyword]• Best [keyword]• Greatest [keyword]• 10,50,101 [keyword]
Lots of Ideas… Now What?
• Most likely to succeed– What has the best chance to go popular
• Most beneficial for site– Regular readers, Brand, Conversion
• Most likely to get links– Resourceful, Comprehensive, Evergreen
• Good for Writers– Experience, Passion, Desire
Some Tips…
• Involve Your Staff
• Current Events
• Plan for Success
• Don’t Accept Crap
Tracking Social Media and Linkbait for Affiliates(on the cheap)
By: Todd Malicoat aka stuntdubl
Tracking Social Media - overview
1. When do you track?
2. What do you track?
3. How do you track?
When do you track?
1. Research
1. Preparation
2. Tracking
When do you track? Research
• BEFORE creation• Competitive Analysis
When do you track? Research
• BEFORE creation• Competitive Analysis• Google Search Results
When do you track? Research
• BEFORE creation• Competitive Analysis• Google Search Results• Social Aggregators
When do you track? Preparation
1. Tool setup2. Baseline metrics
When do you track? Results
1. 7 days2. 30 days3. 90 days4. 1 year
What do you track?
1. Traffic2. Awareness3. Links4. Engagement5. Conversions
What do you track? Traffic
1. Unique Visitors2. Page views3. Time on site4. Bounce rate
What do you track? Awareness
1. Brand mentions2. Article/ campaign mentions
What do you track? Links
1. Inbound links to the page/ section2. Trust of inbound links3. Authority of inbound links4. Anchor text of inbound links
What do you track? Engagement
1. Comments on site2. Comments off site3. Length of comments4. Number of contact emails
What do you track? Conversions
1. Leads2. RSS Subscribers3. Sales4. Email newsletter signups5. Other
How do you track?
1. Traffic2. Awareness3. Links4. Engagement5. Conversions
How do you track? Traffic
1. Unique Visitors2. Page views3. Time on site4. Bounce rate
How do you track? Traffic
1. Google Analytics
How do you track? Awareness
1. Brand mentions2. Article/ campaign mentions
How do you track? Awareness
1. Trackur2. WhosTalkin3. Search.twitter.com4. SamePoint.com5. Quarkbase.com6. Custom tools
How do you track? Links
1. Inbound links to the page/ section2. Trust of inbound links3. Authority of inbound links4. Anchor text of inbound links
How do you track? Links
1. Yahoo Site Explorer2. Technorati3. Linkscape
How do you track? Engagement
1. Comments on site2. Comments off site3. Length of comments4. Number of contact emails
How do you track? Engagement
1. Manual?2. Spreadsheets?
How do you track? Conversions
1. Leads2. RSS Subscribers3. Sales4. Email newsletter signups5. Other
How do you track? Conversions
1. Google Analytics2. Salesforce3. Feedburner
1. Client: Private Investigator
Linkbait Example
Linkbait Example
How long would it take to BEG for 250+ links!?!
Linkbait Example
How long would it take to BEG for 250+ links!?!
Linkbait Example
Some Linkbait WILL Bomb
Goals and Expectations
Goals
•20 – 30% Success Rate•Don’t start with less than 5 attempts
•30 – 50k ("nearly worthless") visitors.•100 – several thousand backlinks
•What you REALLY want - •TRUSTED links from high profile industry sites
Goals and Expectations
How long would it take to BEG for 1500+ links!?!
Expectations
Expectation Don’ts•DON’T Expect:•Adsense clicks or many sales.
•Good anchor text
•Link juice direct from social sites
•Long time on site
•Low bounce rate
Expectations
You SHOULD Expect:
•‘Flagship content’.
•Increased Global link popularity
•Increased mindshare &RSS subscribers (future links).
Expectations
Tracking Social Media - Review
1. When do you track?
2. What do you track?
3. How do you track?
FIN
Search and Social
•Training
•Strategy
•Consulting
Thank you!
