1. Social Media DefinedSocial media is all about leveraging online tools that promotesharing and conversations, which ultimately lead toengagement with current and future customers andinfluencers in your target market.The key to social media working is having a content marketingstrategy that involves the distribution of valuable, relevantand compelling content that promotes the behavior you arelooking for that will ultimately drive your business. Mostbusinesses start with the tools.

2. Why Social Media? Helps with SEO Allows control of online presence Connect with patients Patient recruitment Gives physicians a voice Share commentary onresearch/reports Create awareness Research 3. Levels of Engagement Low LevelDefined as physicians office that had no previoussocial media presence with the goal of establishingat least one primary social media identify for thepurpose of publishing announcements, news, andinformation about the physicians office. Medium LevelDefined as a physicians office that already hadsome social media involvement and was willing toincrease activity of content sharing, monitoring,feedback and response to a weekly minimum. High LevelDefined as a physicians office that was utilizingsocial media on a regular basis (several time aweek) that could consistently share informationand promote activities, integrating social mediainto specific office activities and events(educational seminars as an example). Office staffis involved and actively engaging audience. 4. Getting Define goals and objectivesStarted In-house, outsourceor both? Who will manage accounts? Budget? Time, finances Which social media outletswill we use? Do what yourecomfortable with Progress at your own pace Decide on brand 5. What Works What Doesnt Dos and DontsDecide who you Robotic responseswant to be,conversational toneKnow when to joinRetracting whenin dialogueunder attackKnow when to Ignoring feedbackescalate or ignoreEstablishing Ignoring issuesguidelines and rulesof engagementResponse strategyTaking comments personallyAlign stakeholders Not having a plan 6. In-House and OutsourcingOutsourcing Role Strategy development Editorial calendar Content development Counsel Messaging andcontent support, Posting and Listening Time Management 7. In-House and Outsourcing In-House Role Strategy development Content editing Information/expert resources, Direct client response and listening 8. Social Media Education: ContentManagement Confidentiality and patient privacy is the first thing that has to beaccomplished. Its easy for doctors to inadvertently disclose patient info. Getting more physicians to use social media professionally gives value. In terms of liability, doctors should never give personal information. Its bestto offer general information. Dont engage patients in one on one conversations online. As a general rule, in terms of a content strategy, use population-based termsand speak on populations versus individuals. Speak to topics as a whole andin generalizations. Dont want to give medical advice. 9. Measuring Success Success LevelImpactNumbersEngagementConnection 10. Medical Network for Education and ResearchDevelop your social media and comprehensive marketing strategy. Call us at 770-210-0726.Services:Content Strategy Strategic CommunicationsMarketing Strategy/Plan Social Media Plan Strategic Planning