As a BRAND, do you Know “Your SMQ”

PART - 3

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- Responsibly use available platforms after properly analyzing them

- Key is also on the timing behind the appropriate use of these media in terms of content and channels

- Always add a face to your voice. Let people know, who they are interacting with.

- Integrate your multiple platforms together- Privacy, content, IP’s are to be clearly showcased across

platforms.- What information is once online, stays online- Make sure your team working across online campaigns

understands and implements the right tone and message that your Organization has built over the years as part of your campaign

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- Respond: Whatever may be the conversation happening around you, about your brand or organization, respond positively

- Your in-house team and any agency that’s part of the campaign and working together, need to work towards the campaign with the common goal of ‘elevating the brand’ and not each others skills or tools.

- Do not share personal information, especially of clients and members online under any circumstances.

- Bottom-line: If you exist online or offline as a BRAND, there’s someone out there always talking about you. Be a part of the conversation prism.

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