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My third annual "Social Media ROI - Champagne Moment" talk at NYU on the importance of setting SMART business objectives and a strategy to achieve them and not focusing on social vanity metrics like fans & followers.
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@bbqnyc
Profit gained - Cost
x 100
Cost
$350 - $50 - $30
$30
x 100
900%
?
MOMENT
Are you covering him?
Don’t worry. Our Twitter
followers got him.
MOMENT
SMART
SpecificMeasurableActionableRealisticTimebound
Increase /Decrease _____By _____Over ______
Increase sales onunderarmour.comby 20% over thenext 6 months
Increase sales inWhole Foodsretail stores by 30% over thenext 12 months
Decrease customer service costs by 25%over the next 24 months
Communication Tools
YOURTURN
Increase /Decrease _____By _____Over ______#SMROI
PEOPLE
Avinash Kaushik
@avinash
Olivier Blanchard@thebrandbuilder
Christopher S. Penn
@cspenn
Chuck Hemann
@chuckhemann
TOOLS
GOOGLEANALYTCS
ARGYLESOCIAL
ROWFEEDER
CYFE
#measure
Q&A
