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Alan StevensThe MediaCoach
Twitter: mediacoach
Social Media Marketing
Social Media Marketing
Five techniques
Five traps
Five Techniques
Technique One
Seeing Opportunities
Technique Two
Creating Stories
What’s the message?
Technique Three
Being Different
Technique Four
Creating a community
Technique Five
Being there
Five Five Traps
Why your PR is pants....
(Why your social media
is pants)
Why your PR is pants....
(Why your social media
is pants)
Nikolas Bendtner fined 100,000 Euro for illegal advertising at European Championships
Trap One
Using tragedy as advertising
Sent as a response to the Boston Marathon
bombing
Chicago plane crash, in which a child was
killed
Trap Two
Forgetting to turn off automated messages
A few hours before this tweet, a gunman entered cinema in
Aurora, Colorado and shot 82 people, 12 of
whom died
Tesco was in the middle of a scandal about horsemeat in
meat products
Trap Three
Not understanding how social media
works
Trap Four
Not monitoring fake brand sites
Trap Five
Forgetting that it’s SOCIAL Media
Social Media Marketing
Five techniques
Five traps
Social Media Marketing
Five techniquesOpportunities - Stories - Community - Different - Being There
Five traps
Social Media Marketing
Five techniquesOpportunities - Stories - Community - Different - Being There
Five trapsTragedy - Automation - Understanding - Monitoring - SOCIAL
