1. Social Media for Young Entrepreneurs Amman Jordan Mohammad
Tahhan
2. The Social Media Revolution 2014 @Tahanco
3. What is Social Media? Conversation Connection /
communication Commenting Community Collaboration Contribution
Sharing Content creation @Tahanco
4. Why is Social Media? Audience is targeted Participation
increased Easy to use Outreach to clients Compete for revenue
Velocity Flexibility Economy Transparency @Tahanco
5. LIFE BEFORE AND AFTER BEFORE AFTER Access Internet to check
Emails Access Internet to share Mobiles to talk and SMS Mobiles to
access New Life People were physically social Peopleve become
virtually social children into outdoor activities children staying
in access Users spent lesser time on Web Users spend more time on
Web Businesses focused on traditional Media Business investing in
social networks for advertising purposes Celebrities relied on PR
agents Celebrities using social networks Employees spent lesser
time online Employees using more time online @Tahanco
6. LIFE BEFORE AND AFTER WEB 1.0 WEB 2.0 Programmer User
Experts create content Everyone creates content Individuals visit
web pages, read content People construct shared information Tightly
controlled sites Loosely controlled communities One way (one - to -
many) Many-to-many (peer - to - peer) Publish Participate
hierarchies Dynamic, non hierarchical Static, stable content, few
changes Constantly updated content @Tahanco
7. @Tahanco Plan Your Social Media Marketing Strategy
8. @Tahanco Social Media Tips For Young Entrepreneurs
9. @Tahanco 1. Find Your Way
10. @Tahanco 2. Streamline Your Updates
11. @Tahanco 3. Share Original Content
12. @Tahanco 4. Share and RESPOND !!
13. @Tahanco 5. Merge Online & Reality
14. @Tahanco 6. Listen to Your Customers Everywhere, Not Just
in Social Media
15. @Tahanco 6. Engage with Your Customers
16. @Tahanco 7. Be Human
17. "POST" Method @Tahanco
18. P = People - Who is your target audience ? - What tools are
they using ? - What are they most comfortable with ? @Tahanco
19. O = Objectives - Do you want to listen, talk, raise
awareness, increase website traffic, improve your reputation or
collaborate with your audience ? @Tahanco
20. S = Strategy - What do you want to accomplish ? - What
resources do you have ? @Tahanco
21. T = Technology - Once youve defined your audiences,
objectives and strategy, then you can choose the most appropriate
technology. @Tahanco
22. ADVANTAGES Idea bank Sharing ideas, links, articles
Building and sustaining community Inspire thoughts Ask Questions
DISADVANTAGES Frustrating Messy Not great for conversation
@Tahanco
23. ADVANTAGES Promote Conversation Undeniably popular !
Friendly user Updates status, photos, videos, links, sharing Online
discussions Scheduling events DISADVANTAGES Time Waster Distracters
Overwhelming ! @Tahanco
24. ADVANTAGES Easy, do-it-yourself web page Reflection Post
& response conversation Knowledge sharing Application for
critical thinking Archiving Scheduling Metrics DISADVANTAGES Formal
to learners Writing liking it Need practice Need openness for
criticism @Tahanco
25. ADVANTAGES Professional Meet new colleagues/ prospect
employees and employers Reputation Share knowledge Safe place to
start business DISADVANTAGES Official More like resume
@Tahanco
26. Tell your Story Whats unique about your business ? Share
photos, videos and links Create dialogue allow people to share and
engage with your message. Ask questions. Measure and Optimize Which
messages have been effective? Which ones have been ineffective?
@Tahanco
27. Tweet about things your Audience Cares about Link to
newsworthy events that people are already talking about and relate
them to your cause Tweet in the Moment Gives your voice
authenticity and lets people in on the action. Quote the guest
speaker, take a photoetc Use Relevant Hashtags Hashtags label your
conversation and makes them searchable. If you create your own
SEARCH it first. Use Call to Actions Its amazing what people will
do if you ask, Check out our or Please Retweet. Include Links
Tweets containing a link are three times more likely to be
retweeted. Experiment with posting frequency and times
@Tahanco
28. Key Takeaways 1. Social Media is a Commitment 2. You get
out what you put in 3. Social Media is NOT an exact science. 4. Add
Value to the Conversation 5. You NEED to respect the power of
Social Media @Tahanco
29. MARKETING PROCESS @Tahanco Social Media Marketing Process
Actively engage social community and customers. Turn fans into
customers, drive traffic and sales. Skillfully and carefully
construct promotional messages to connect with customers. Build and
increase followers, publish content. Monitor brand mentions,
keywords, and trends.
30. To sustainable Social Media @Tahanco Social Media
Process
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36. Finally!! @Tahanco Plan Your Content: Develop monthly
content strategies Check your social network(s) daily Be as visual
as possible (pictures, videos, links etc) Use Social Media to
conduct informal research (ask questions) Identify key influencers
and engage them in conversation
37. And!! @Tahanco Questions to ask yourself before hitting
Enter: Which Social Media platform is appropriate for this message?
Why are you sharing this message? What is the value added by this
message? Can I add a relevant link, photo or video to this
message?
38. And!! @Tahanco Thank you Social Media Trainer and NGO
communication specialist Mohammad Tahhan Q & A ??