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Trendsetting in Social MediaHow to Succeed and Lead Today With Digital and Mobile Marketing
Presented by Lani & Allen Voivod, Your Allies in Possibility at Epiphanies, Inc. | EpiphaniesInc.com
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
You’re about to discover: How the focus on social media goals
has been evolving
What to do (if anything!) about
fragmenting audiences
What’s better than “engagement”
How not to drive yourself crazy with
all the social media options out there
Other miscellaneous “trends” of
which to be aware
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Epiphanies in Brief: Bold, gritty, dream-driven
company founded in 2004 Specializing in social
media mojo, training, speaking, Power Summits, workshops, podcasts, online branding, and Possibility
Leaders of the “A-Ha!” Tribe social media marketing, success, and mastermind group
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
1. Goals
Business goals that can be
well defined!EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Increase:1. Revenue2. Customer base3. Repeat business4. Average order price5. Lead generation6. Event participation7. Conversion rates8. Sponsorships9. Joint ventures/partnerships
“Social media”goals are the
means to the end!EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Increase: Reach (as much as possible…)
Engagement (or something better…)
Views (but did they really?...) Growth of Likers, Followers, etc. (but those numbers share something in common with this trio…)
Social media goals are only good if they’re helping you achieve one (or more) of your business goals, but these are also “long games” – ones where the results play out over significant periods of time.
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
2. Audience Segmenting
The fancy way: Personas!
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Create a fake person or set of people, and flesh out these traits:1. Roles2. Goals3. Challenges4. Company/Industry (B2B)5. Where they typically get
information6. Personal background7. Shopping preferences
The less fancy way:
Ideal customers!EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
3. Attention
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Social media is doubling down on video! Facebook Live tested with
celebs in 2015, rolling out to all in 2016
Twitter livestreaming apps went from unknown to big time in 2015
YouTube rolls out “YouTube Red” subscription service
Snapchat: 7 billion video views per day as of January 2016
Instagram video up from :15 to :60
Characteristics of Attention-Grabbing Content
1. It’s native 2. It doesn’t interrupt3. It doesn’t make demands
(often)4. It’s micro5. It’s consistent and self-aware
Consider how each and every post, tweet, comment, like, or share will confirm your business’ identity. Though your business’ micro-content will vary wildly every day, it must consistently answer the question, “Who are we?” – Gary, #JJJRH
And we would add, it must also answer this question: “What’s our why?
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
“Reach” is minimal!
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Facebook post reach: 10% ish*
*assuming people actually see your post,and don’t just blow by it in their News Feeds
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Tweet reach: 30% ish*
*if you tweet 3x/day for a week
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
LinkedIn reach: 66% ish**if you post every weekday within one month
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
The big trick?
Master saying the same thing
12 different ways.EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Why is “repeating”
yourself okay?
“Reach” is minimal!
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Automation Options Facebook (free!) for direct scheduling Facebook.com/twitter (free!) to auto-update
your tweet stream with your Facebook posts Hootsuite (free!) for scheduling other
platforms Buffer (free!) for spacing out content as you
find it IFTTT.com (free!) for automation “recipes” Cross-promoting is better than cross-
posting!EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Big Four Facebook LinkedIn Instagram Twitter
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Niche Four
Wild Card:
Pinterest Slideshare Snapchat Twitch
YouTube
Disposable Content Trend Photos and short-form
video play to shortening attention spans, drive greater “engagement”
Disposable, snack-sized content is easier, quicker, more affordable, less polished, more human
“Newsjacking” – playing along with current eventsEpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Mobile Friendly “Trend” New Hampshire: 830,000
adults on Facebook iOS devices: 410,000;
Android devices: 330,000 Worldwide: 93% of FB’s active
daily users are accessing Facebook from a mobile device; 52% are mobile only
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Pay to play FB “Trend” Device Custom
audiences/lookalikes/ 3rd party data layers
Interests and behaviors Geography Remarketing/retargeting Standard demographics
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
? ? ?EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
603-524-5248
/AhaYourself | /AhaSummit | /AllenVoivod | /LaniVoivod
@EpiphaniesInc | @AhaSummit | @AllenVoivod | @LaniVoivod
/EpiphaniesInc | /AllenVoivod | /LaniVoivod
/Company/Epiphanies-Inc | /in/AllenVoivod | /in/LaniVoivod
/AhaYourself
/AhaYourself
@LaniVoivod | @AllenVoivod
@LaniVoivod | @AllenVoivod
LaniVoivod | AllenVoivod
Thank you! Let’s stay connected…
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod