Social MediaWelcome to the dark side

August 2011 – Rick Mans – Social Media Lead

Rick MansCapgemini

@rickmans

slideshare.net/rickmans

dontmindrick.com

The dark side has

always been there

Consumersahead of business

Cost savings

Increase Margins

Increase revenues

Impacting business goals

CrowdSourcing

CrimeSourcing

Flash Mob

Flash Buyout

Flash Rob

Artificial Artifical

intelligence

Arab Spring

Arab Spring

Artificial Artifical

intelligence

At least they are not giving it

away

Your dataIs out there

Your dataIs out there

Your dataIs out there

Let your friends know where you

are

Let your friends know where you

are

The Montreal Gazette - Sep 22, 1983

Let your friends know where you are

Let your friends know where you

are

Fast food check ins.

Or a married man

Or who is posting on your

account

Negative sentiments

Results of negative

sentiments

Results of negative

sentiments

Minority report

Minority report

Overcome the dark side

Rick MansCapgemini

@rickmans

slideshare.net/rickmans

dontmindrick.com

Articles mentioned in this presentation

The Rise of Crime-Sourcing http://www.forbes.com/sites/oreillymedia/2011/10/03/the-rise-of-crime-sourcing/

Store Buyouthttp://www.storebuyout.com/

My Starbucks ideahttp://mystarbucksidea.force.com/

'Flash robs' invade Canadahttp://www.thestar.com/news/canada/article/1034739--flash-robs-invade-canada

T-Mobile Sing-along Trafalgar Squarehttp://www.youtube.com/watch?v=orukqxeWmM0

Mechanical Turkhttps://www.mturk.com/mturk/welcome

Kuwaiti released after spending 3 months in prison for a tweethttp://thenextweb.com/me/2011/09/28/kuwaiti-released-after-spending-3-months-in-prison-for-a-tweet/

Egyptian sentenced to 3 years in prison for Facebook postshttp://thenextweb.com/me/2011/10/22/egyptian-sentenced-to-3-years-in-prison-for-facebook-posts/

A Face is Exposed for AOL Searcher No. 4417749http://www.nytimes.com/2006/08/09/technology/09aol.html?pagewanted=all

Articles mentioned in this presentation

Actress Sues Amazon for Publishing Her Agehttp://www.wired.com/threatlevel/2011/10/actress-sues-amazon/

Foursquarehttp://foursquare.com

Please Rob Mehttp://pleaserobme.com

Phone could alert burglarshttp://news.google.com/newspapers?nid=1946&dat=19830922&id=-E01AAAAIBAJ&sjid=ebkFAAAAIBAJ&pg=4536,715349

Dilberthttp://dilbert.com/strips/comic/2011-05-27/

Syrian lesbian blogger is revealed conclusively to be a married manhttp://www.guardian.co.uk/world/2011/jun/13/syrian-lesbian-blogger-tom-macmaster

An Idiot's Guide to Hijacking Facebook Profileshttp://www.theatlanticwire.com/technology/2010/10/an-idiot-s-guide-to-hijacking-facebook-profiles/22549/

Wallmachinehttp://thewallmachine.com/

Doodsbedreiging.nlhttp://www.doodsbedreiging.nl/

Articles mentioned in this presentation

The 13 Craziest Deaths Caused by Social Mediahttp://www.ranker.com/list/the-13-craziest-deaths-caused-by-social-media/whitney-milam

Twitter joke led to Terror Act arrest and airport banhttp://www.independent.co.uk/news/uk/home-news/twitter-joke-led-to-terror-act-arrest-and-airport-life-ban-1870913.html

Facebook riot calls earn men four-year jail terms amid sentencing outcryhttp://www.guardian.co.uk/uk/2011/aug/16/facebook-riot-calls-men-jailed

Google puts a price on privacyhttp://searchengineland.com/google-puts-a-price-on-privacy-98029

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Rick Mans & Joël van Gogh - Social Business Transformation How customers change your enterprise DNAhttp://www.nl.capgemini.com/expertise/publicaties/social-business-transformation/