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Get the basics of what to do and what not to do when using Social Media to Find a Job. Which Social Networks should you use and why.....How to clean up your Profile and how to succeed in using these platforms to your benefit.
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Social Media & Finding a Job
Laura M. DonovanVice President Social Media Services
The Word Prowww.TheWordPro.com
• 78% of job recruiters check search engines for background on candidates
• 63% of job recruiters check social media sites
Top Social Sites
• Facebook – 1 Billion Users
• Google Plus – 500+ Million Users
• Twitter – 500+ Million Users
• LinkedIn – 200+ Million Users
• Pinterest – 48.7 Million Users
• #1 Social Network• 405 minutes/month • 2004 – Colleges/2005 – High School/September 26, 2006
opened to EVERYONE• Business/Community Pages are optimized for Search
Rank (SEO)• Network ‘reach’ is large• Excellent Platform to research potential companies• Use for showcasing your talent
Sources: Facebook/Wikipedia
• 89 minutes/month • Tweets & Re-Tweets contribute to SEO• March 2006• Network ‘reach’ is large• 500 million registered users as of 2012, generating over 340
million tweets daily and handling over 1.6 billion search queries per day.
• Keyword/Hashtag Posts • Use Platform to research job openings• Search Feature - # (Hashtag) – “Job Opening” “Now Hiring” etc.
• 3 minutes/month • Google Shares (updates) directly contribute to Search
Rank and SEO• Mostly used by professionals• Excellent place to research businesses, find
companies
• Set up a Personal Profile & Optimize • Use Circles to connect to influential people• Find opportunities• Research Companies & Openings• Highlight your Talents & Skills• Use as online portal
• 21 minutes/month • Launched May 5, 2003• True “Networking” and “Referral” Marketing• Mainly used for Professional Networking
• 21 Fill in every blank!• Add a good photo • Craft a descriptive sub-head.
Example:“Social media marketing VP at The Word Pro Facebook, Twitter and Pinterest consultant”
• Use keywords in the sub-head.
- Great Profile
PROFILE –• Conversational tone.
First person.• Highlight
accomplishments. • Highlight future goals.• Tell your story. • What makes you
unique?
- Great Profile
EXPERIENCE-• List every job, every
position. • Use descriptive
keywords.• Don’t write a job
description. Explain your accomplishments.
• What made you valuable as an employee?
SKILLS-• Type a “skill” in the search box:
– Definition– Names of professionals
who have the skill– Related Skills (suggestions
you might want to research)
– Relative Growth – Related Companies– Jobs– Related Groups
- Great Profile
FIND CONNECTIONS-• Put a name in the search box.• If you are a first, second or
third degree connection, you will be told how you are connected.
• Ask for an introduction!
• Search Keywords in “Groups”
• Find Groups in Industry
• Join Groups and Network
Online “Networking”
• Focus on LinkedIn• Target sources who may provide referrals• Join Groups• Share your experience • Use Connections’ Sources• Follow News & Events in Industry –
Contribute or Participate
Why Social Media?A study by Reppler, a reputation management business, showed some very interesting positive results from the use of social media.
A survey of 300 hiring managers revealed that 68% hired someone based on what they found in their social media search on a candidate's name.
• 39% hired someone because they got a positive impression of the candidate's personality and "organizational fit."
• 36% hired someone because the profile supported their professional qualifications.• 36% hired someone because the profile showed that the candidate was creative.• 34% hired someone because of the good references posted by others.• 33% hired someone because the profile showed "solid communications skills."• 33% hired someone because the profile showed that the candidate was well-
rounded.• 24% hired someone because the candidate received awards and accolades.
Job-Hunt.org
• Be Professional • Get a Personal Website• Get a Personal Facebook
Page – YOU• Use Networks to showcase
talent• Hire someone to write your
Profile• Make yourself standout • Do not be shy – use your
connections and networks
Personal Branding
Social Media Etiquette
• Do not avoid using Social Media – if you are not there you are “invisible”
• YOU control the “message” about YOU• A good Social Media presence and solid
profile has a positive impact on getting a job• Avoid posting those “fun”
photos• Avoid the use of “sketchy”
terms
Social Media Etiquette
What Employers Search
• Organization Skills• Communication Skills • Motivation• Qualifications• Flexibility• Degree• Passion• Innovation & Commitment• Track Record
Social/Online Background Checks
• Some companies are now requiring potential employees to pass a “social media background check” before offering them a job
• Companies exist that now “mine” the internet for info on YOU to report to potential employers
• These companies will check a candidate’s Facebook page, Google, LinkedIn— they scour the Internet to dig up anything they can on job seekers within the past seven years
• It will also show potential employers any questionable activity you’ve participated in online
• Less than 1/3 of damaging info comes from Facebook or Social Platforms
• “Deep” Web Searches find comments on blogs, posts on small sites or blogging sites, e-commerce sites, bulletin boards and even CraigsList
College.Monster.com
Examples• “…one prospective employee was found using Craigslist to look
for OxyContin.
• A woman posing naked in photos she put up on an image-sharing site didn’t get the job offer she was seeking at a hospital
• Other background reports have turned up examples of people making anti-Semitic comments and racist remarks
• A passed over job applicant belonged to a Facebook group and posted “This Is America. I Shouldn’t Have to Press 1 for English.”--While not overtly racist this could raise concerns with potential employers that the candidate doesn’t like immigrants and may have some underlying racial issues
College.Monster.com
Summary
• Join LinkedIn Groups• Make sure all Profiles are “top-notch”• Tweet keyword info about YOU• Search Tweets for keywords• Use your Networks• Research Business Pages on Facebook• Research Employees on LinkedIn (find
possible connections)• Use Apps• Showcase your Creative work (Pinterest)• Get a personal website• Set up a YOU Page on Facebook• WATCH what you Post – Comment - Search
Resource Links
Like our Facebook Page for list of Resource Links –
www.Facebook.com/TheWordPro
Laura M. DonovanVice President Social Media Services
(630) [email protected] www.TheWordPro.com
www.SocialMediaMarketing-Help.com www.IDoFacebook.com
www.Facebook.com/TheWordPro
Thank You!