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This presentation gives small businesses a basic overview of how they can use social networking sites like Facebook and Twitter to promote themselves. Using examples from Coos County, Oregon, it shows how businesses have been leveraging these tools to involve and reach out to their customers. This presentation was last given on October 5, 2010, as part of the Foundations of Business Success Skills to Prosper series by Southwestern Oregon Community College's Business Development Center.
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Social networking for business success
This presentation is licensed under a Creative Commons 3.0 Attribution
United States license. For more information, visit http://www.creativecommons.org.
Matthew “Buzzy” Nielsen Assistant Director, North Bend Public Library
Presented by:
October 5, 2010
Plan of attack
Part 1: Who are you?
Part 2: What is social networking?
Part 3: Why should you care?
Part 4: How do businesses use it?
Part 5: How can you use it?
Who are you?
Introductions
1. Name
2. Business
3. Experience with social networking
4. Something interesting about yourself
What is social networking?
Arrrggghhh!!!
Arrrggghhh!!!
Allows people to post short updates (140 characters or fewer). AKA microblogging
http://www.twitter.com
It’s all about conversation
Share what’s going on (but don’t be too insipid)
Tweeting basics
Tweeting basics
Linking and URL shorteners
http://www.coastexplorermagazine.com/display.php?id=538
Replies
Retweeting
Hashtags
Hashtags
http://www.facebook.com
A site to connect with friends, post photos, and generally organize your social life.
It’s all about friends
Once again, it’s all about the sharing
Photos
Links & events
Videos
You see what your friends are doing
And comment on it
And see some advertising
Media-sharing sites
Why should you care?
Your customers are there. Are you?
People with profiles on social networking sites:
Ages 30-49
Ages 65+
Ages 18-29
61%
26%
86%
Data source: Pew Internet & American Life Project's May 2010 tracking survey
Ages 50-64 47%
By using social networking, you can reach potential customers who
might not otherwise realize you even exist.
Three simple steps
Step 1: Don’t ignore it.
Step 2: Don’t be overwhelmed.
Step 3: Experiment and learn!
Social media is . . .
A conversation
Social media is . . .
Another form of customer service
Social media is . . .
Outreach
Social media is . . .
A way to let clients and donors speak to and for you
Social media is NOT . . .
Difficult
Social media is NOT . . .
Time-consuming
Social media is NOT . . .
Useless
The most difficult adjustment for an organization is learning to let go.
You cannot place controls on social media. It will take off on its own,
whether you want it to or not.
How do businesses use it?
Organization pages
Organization pages
Organization pages
Organization pages
Organization pages
Ubiquity
When your friends “like” something, you hear about it.
Showing off what you can do
Cross-promoting your content
Cross-promoting your content
Cross-promoting your content
Conversing with customers
Conversing with customers
Customers conversing with each other
Compliments, questions, & criticisms
(RT = “retweet”)
The good
The good
The bad
The Yelpie
The Yelpie
Encouraging sharing of your content
Easily retweetable!
Encouraging sharing of your content
(ow.ly = link shortener)
Encourage sharing your content
And customers sharing theirs
More sharing
Of photos
Of photos
And videos
Show people what you d0
And other stuff
And once again, it’s about conversation
A success story
A networking site for connecting with people in similar professions.
http://www.linkedin.com
Looking familiar?
Did we say it’s about networking?
And guess what else?
It’s all going mobile.
And mobile makes sharing easy
I took this video at the Mill the other night.
And sharing it from my mobile phone is almost fiendishly easy
And they add a new component
Location awareness
Social meets physical networing
Encourage physical and virtual visits
And it’s becoming more prominent
I can do that!
How can you use it?
Questions?
Chrome Web browser
Android Mobile phone
operating system
GIMP Image editor
Made proudly using open source software.
This presentation is available on slideshare: http://www.slideshare.net/nbpl/social-networking-for-business-success