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How Social Media is changing recruiting and employer branding. A review of some sites that are changing the way people find jobs, manage their careers, and assess potential employers.
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Recruitment: the social way
the starting point
the who, what, where, when, why
the big three
the biggest mistake
the questions
agenda.
social media
focus on social, not media.
social;attitudes, orientations or behaviors which take the interests, intentions or needs of other people into account
- Wikipedia
Spend some time getting to know others.
Produce information of interest and benefit to them.
Share it and make it easy for others to do the same.
Listen and respond.
That is being social.
social tasks.
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Connections + Mutual Value =
SocialConnections + Mutual Value =
Successful Recruitment
Jobvite 2009 Social Recruitment Survey
Jobvite 2009 Social Recruitment Survey
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The number of employers using social networking sites to screen candidates has more than doubled in the last year…
-Nearly Half of Employers Use Social Networking Sites to Screen Job Candidates CareerBuilder Survey of 2,600 hiring managers, August 2009
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are using social networking to research backgrounds.45%
Up 22% from last year…
-Nearly Half of Employers Use Social Networking Sites to Screen Job Candidates CareerBuilder Survey of 2,600 hiring managers, August 2009
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$“We get a better quality recruit. They are much more engaged with the firm and who the firm ‘is’…”
PR company Edelman revealed that social networking shaved 1% off its bottom line by encouraging its staff to use such websites as a recruitment tool
-Edelman UK CEO Robert Phillips“Firms 'miss' social site success” BBC News, July 2008
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -Social sites are in turn recognizing the importance of providing service and utility for recruiters
…LinkedIn has rolled out premium tools for recruiters, including RecruiterFind to find and engage the best passive candidates
…Facebook is working harder to win over recruiters, rolling out alliances with sites such as CareerBuilder
- Recruiters lean on social media to find candidatesLIBN.com, September 1, 2009
Weave Social Networks Into The Recruiting Process
October 2007 “Svocial Computing Moves Into Recruitment”
David has a big chance against Goliath.
Reach, access and opportunity are not dictated by size or popularity of a company.
social media levels the playing field.
Social media affords recruits insights never before available.
Into you.
What you say about you is often secondary.
Employment branding is a whole new ballgame.
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Jobvite 2009 Social Recruitment Survey
connections = networks
• Successfully utilizing Social Media means starting with social, not technology.
• Social Media levels the playing field in terms of access to talent.
• Talent uses Social Media to research companies. Have a say in what they find.
• Utilize social media for all stages in recruiting, but be sure they are have a purpose.
• Numbers don’t equal success.
today’s takeaways.
questions?thank you.
@augieray
@deziner
FullhouseInteractive.com
ExperienceTheBlog.com
thank you.
