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An edited version of my presentation at BPost in Brussels, June 26, 2012, on the future of business, publishing, ecommerce, marketing, social media... and print:) Enjoy and spread the word
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Gerd LeonhardFuturist, Author, CEO
TheFuturesAgency
The Future of Business and Communications in a Networked Society :
Social, Local, Mobile ... Print and Paper?
The
futu
re is
already h
ere!
There are no
Recipes
The
futu
re is
already h
ere! Media use is a re!ection of Culture
Paying for Content is a re!ection of Culture
Dramatic Shifts in Control
The
futu
re is
already h
ere! Interaction before transaction
The
futu
re is
already h
ere!
The
futu
re is
already h
ere! Mind-boggling pace of technology -
but really useful ideas must change our habits
Entering the era of leaps
The
futu
re is
already h
ere!
Social Local Mobile Cloud Video
“SoLoMo”
The
futu
re is
already h
ere!
Image licensed from sevensheaven.nl
We are ‘the show’
SoLoMo
The
futu
re is
already h
ere!
Not just ‘social media’ - but a
Social OS!
Social
OS
The
futu
re is
already h
ere!
Every screen is becoming some kind of connected TV, Radio or Reader
The
futu
re is
already h
ere!
Imagine this in the hands of 5 Billion people
The
futu
re is
already h
ere!
People of the Book☯ People of the Screen
The
futu
re is
already h
ere!
Increasing Unbundling of Media
The
futu
re is
already h
ere!
Increased Fragmentation:User behavior and preferences, UIs and devices, payment-readiness...
Fragmentation Opportunities:Personalization. Customization. Aggregation.
Curation. Filtering. Sense-Making
Image via Flickr/virtuallysupine
Abundance is inevitable- therefore Curation, Context &
Interface becomes crucial
Speed ⚇ SlownessSocial ⚇ In SolitudePrint / Physical ⚇ DigitalPlanned ⚇ SerendipitousFiltered ⚇ AccidentalPeers ⚇ ExpertsFree ⚇ Paid
But our future is not an either/or world ...it’s an
‘AND’- World
The
futu
re is
already h
ere!
Search « » SocialTelevision « » InternetComputer « » MobileOnline « » Of!ineSocial Media « » ‘Old Media’Print « » DigitalUser « » Producer
Convergence will pose serious Challenges- and offer massive Opportunities
The
futu
re is
already h
ere!
Paper & Print
Digital MobileSocial
Cloud
The
futu
re is
already h
ere!
Imagine the possibilities:
Connecting the crowd and the cloud
The
futu
re is
already h
ere! Disruptive Innovation Example:
Print ⇠➲ Digital & Augmented
Layar via Youtube
The
futu
re is
already h
ere!
Opportunity: combining new and old
The
futu
re is
already h
ere! When the pivot point is reached
change is often much faster than anticipated
The
futu
re is
already h
ere!
Expect the total Re-Invention of Advertising
The
futu
re is
already h
ere!
Disrupt...or Be Disrupted
The
futu
re is
already h
ere!
The rise of disruptive technologies
The
futu
re is
already h
ere!
ContentMedia
PublishingTelecom Technology Devices
/ CE
The
futu
re is
already h
ere!
The
futu
re is
already h
ere!
Hyper-Collaboration - not Hyper-Competition
The
futu
re is
already h
ere! Make bold - but not stupid - moves
Was: paid
Now: FREE
The
futu
re is
already h
ere!
The power of assumptions and expectations
“it should be at least as good as the past”
A new goal: setting your customers free:)
The
futu
re is
already h
ere!
Open is the new ‘captive’
Was...
Is and will be...
Heading towards even moreRadical Consumer Empowerment:)
The
futu
re is
already h
ere! Imagine...
The
futu
re is
already h
ere!
Bank on Open Platforms
The
futu
re is
already h
ere!
The problem is not the ‘pay’ -
it’s the wall!
Source:
The
futu
re is
already h
ere! Content pricing is increasingly subject to multiple, and changing ‘soft’ factors -
But what is your reason to get paid...?
The
futu
re is
already h
ere!
Pay-Will :)Pay-Wall ((
The future of paid content:Pay-Will not Pay-Wall :)
The
futu
re is
already h
ere!
Build value
around the content
The
futu
re is
already h
ere!
The
futu
re is
already h
ere!Key points to remember
The
futu
re is
already h
ere!
The
futu
re is
already h
ere!
D E S I G N :
Thanks!!!
mediafuturist.comthefuturesagency.comgerdtube.com (video)
slideshare.net/gleonhardDownload: Futurist App