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SoLoMo in P2P Marketplaces
SOCIALNETWORKING
SERVICENETWORKING
“The productive and service power of a web-based social networked community.”
Building a trusted Service Network
Social + Location + Mobile = Service Networking
Technology enables EFFICIENCY and TRUST
SOCIAL
LOCATION
MOBILE
Trust Building
Two pieces to Trust Building
1.Identity – are you who you say you are?
1.Reputation – what are your interactions with people?
SOCIAL
SOCIAL
LOCATIONReal TimeTrust Building
Intelligence
LOCATION
1.The Carousel
1.Voice recording a description
1.Histogram of pricing history
✔
posting a task
✔
no typing
✔
< 30 seconds
MOBILESignature Interactions
The Carousel
@Labusque@TaskRabbit