Introduction to Solution MarketingSimple Solution Scorecard

Steve RobinsJune 21, 2012

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Solution marketing Scorecard

Dimension Rating CommentsCompleteness

• People/users, fit to needs

• Process

• Content/Information

• Technology: Hardware and software

• Services & support

Strategy• Differentiated offering – unique in market

• Partners: includes tech, apps, and content

• Partner-friendly business model (win-win)

Total