PRODUCED BY

WRAP REPORT

Sports Matters was established as a conference to help build the foundations for a healthy and sustainable sports industry in Asia.

At the conclusion of its third year, Sports Matters is firmly established as the premier event for key stakeholders whose success is linked to the business of sport in Asia.

Hosted annually in Singapore during the week of the Formula 1 Grand Prix, 2015’s elite event packed 2 days with keynote interviews, expert panel discussions and mentoring programme with industry leaders for students.

This year’s programme focused on three verticals: Broadcast, Sponsorship and Football.

The session on China was probably the single most informative

conference session I have ever witnessed at any conference, anywhere in the world, ever.

Adrian New, Managing Director Asia, Chelsea FC

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ABOUT

LEADING THE FIELD

Hang YuVice President

Sports LeTV Sports

Giles MorganGlobal Head of Sponsorship

& EventsHSBC

Andrew Georgiou CEO

World Sport Group

Paul ParkerFormer Player

Manchester United and England

Zubin Gandevia President, Asia Pacific &

Middle East FOX International

Channels

Paul Hembery Motorsport Director

Pirelli

Bulbul KheraSenior Marketing Director

South East AsiaNike

Nicholas WodtkeVice President, Media Solutions

Center, Southeast Asia & OceaniaSamsung Electronics

Graeme LowdonPresident & CEO

Manor F1More than 50 speakers comprised a world-class speaker faculty, including ten influential keynote leaders who shared their vision for the business of sport in Asia and its role on the global stage. Sam Xie

General Manager,Sports Business Development

and MarketingTencent

Sports Matters is the leading sports business conference in the Asia region. The event has attracted an impressive

variety of high-profile attendees and has been a very valuable networking opportunity.

Sam Xie, General Manager of Sports Business Development and Marketing, Deputy Chief Editor of qq.com

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LOOK WHO ATTENDED

from22Countries

including58Speakers

404 Delegates

and27+Media Reps

and165Companies

LOOK WHO PLAYED

Sports Matters is one of the few organized events in Asia that really drills down into sports and the dynamically changing sports sector. This is our third year as a sponsor and we continue to find the attendees and topics useful and informative for our business in Asia.

Nicholas Wodtke, Vice President MSC, Southeast Asia and Oceania”“

It's the only regional sports conference where all the key players are in one event. Great discussions and a good place to get up to speed what is happening across the region with amazing speakers from all over the region in just 2 days.

Adrian Toy, Regional Director, Marketing, APAC

“”

The organisers did a fantastic job securing some of Asia’s top sports experts and Sports Matters is cementing itself as the region’s leading sports conference.

Melissa Pine, VP (Asia-Pacific) & WTA Finals Tournament Director

“ If you plan on doing any kind of business in the world of sport in Asia, you cannot miss Sports Matters.

Alan Cross, CEO & Co-Founder

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“ ”

Great way to keep abreast with the latest and connect with the best in the sports business.

Zubin Gandevia, President, Asia Pacific & Middle East”

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FEEDBACK MATTERS

OVER S$960,000 IN GLOBAL PR VALUE

PUBLICITY MATTERS

(source: FastTrack. As at 10 Oct 2015)

#SportsMatters15 received 1.4M impressions and @MattersSports tweets 18K impressions

during the event from around the world

SOCIAL MATTERS

Celebrating the second anniversary of their now leading content and news app Sportsflow.

COCKTAIL PARTIES

The support of these organisations helped to make Sports Matters 2015 a success, for which we are truly grateful.

THANK YOU!

CO-PRESENTED BY PRODUCED BY

SEE YOU IN 2016!For more information on getting involved email info@branded.asia

THE ORGANISERS

Branded designs, sells, markets and produces amazing B2B and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing Magazine, its focus is to add value and grow the media, sports and entertainment industries in Asia. Branded specialises in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events in Asia. www.branded.asia

Campaign Asia-Pacific is a brand dedicated to the business of communications in Asia Pacific. Published by Haymarket Media Group, the UK’s largest independently owned publishing group, it is part of a global marcoms portfolio that includes market leading titles: Campaign, F1 Racing and FourFourTwo.