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Connecting People and Brands in the Real World
POWERED BY
A lot of people have mobile phones Over 230M people in the US have mobile phones
They are not all smart phones Only 36% of them are smart phones and about 10% have a QR Code reader
But, most people are taking pictures and texting
BY What Are People Doing on Their Phones?
QR Codes Have Evolved BY
What is a SnapTag? BY
A SnapTag is branded mobile barcode, composed of a logo or icon and a Code Ring.
Using SnapTags, your logo can create a thousand different ways to interact with your customer.
SnapTags can be activated by anyone with a camera phone (85% mobile phones have a camera)
SnapTags are branded and iconic (Consumers recognize the SnapTag and associate it with your trusted brand)
SnapTags are connected to a smart marketing platform (Create analytics dashboard and campaign logic that are most meaningful and effective for your brand)
SnapTags are social (Drive Likes and Follows from any SnapTag)
SnapTag Advantages BY
Send Engage
Open the App Engage Hover to Decode
Snap & Send Any camera phone
Mobile App Scan iPhone & Android
Receive
Dialog Opens
Snap
How SnapTags Work: BY
Warner Brothers Inception DVD Launch
7
Out of Home
Print Ads
Patent-pending Code Ring allows for media placement & consumer behavior tracking.
Packaging Point of Sale
Smart Marketing Platform - SnapTag Code Rings BY
Build Social Media Databases
Tell Your Story
At Events
Find Hand Raisers (CRM)
MARKETERS ADD SNAPTAGS TO OFFLINE MARKETING
MARKETERS’ ACHIEVE OBJECTIVES FASTER & CHEAPER
PEOPLE ACTIVATE SNAPTAGS TO GET STUFF
Coke Zero has spoken – You Win! Show this message for a prize. Reply Z to get updates. Packaging & In Store
Traditional Media
What SnapTags Can Do For Marketers BY
More Accessible
Accessible to the 88% of consumers via Snap & Send Capability
SnapTag Reader Application enables Scanning for iPhone & Droid consumers
Smarter Enabling Marketing Campaigns Dynamic Message Dialog Engagements easily convert to a mobile relationship Just a click away from a Facebook ‘Like’ Robust Analytics
SnapTags: Invented for Marketers BY
Branded
UPC Code Invented to get product
Info and pricing from Packaging at checkout
1962
First used by Wrigley Juicy Fruit
1994
Invented by Toyota subsidiary
(Denso-Wave)
QR Code Invented for tracking
parts in manufacturing
2006
SnapTags Invented for marketers
SpyderLynk invents SnapTag used by Toyota and Wrigley
2003
QR Codes Japanese start
using QR Codes for marketing
HISTORY OF BARCODES BY
Consumer Decision Journey BY
Activating Strategies at All Stages of Consumer Purchase Cycle
SnapTags Applications: How Brands Use Them BY
Smart Platform BY
You have just won 10 Orbit Bucks. Use code XL77R3PL to redeem at orbitbucks.com. Reply ORBIT to get program updates. Click here to LIKE us on Facebook.
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Behind the Scenes
14
CLIENTS BY
15
Smart Marketing Platform - Analytics BY
Social Like, Follow, Post, Tweet, Email
Promotional Instant win, sweeps, free
samples, scavenger hunt
Content E-brochures,
videos, images, recipes, tips
Cause Marketing
Mobile donations, join a cause
Commerce Coupons, gift cards,
purchase, store finder
Marketing Activation
Promotional
Agencies
Content
Management
Center
Ecommerce
Sites
Smart Marketing Platform - Solutions BY
CUSTOMIZATION
SCANNING APP
U.S. REACH
ANALYTICS
FUNCTIONALITY
SNAP & SEND
Limited
Any QR Reader
35% (Smart phone required)
Web Analytics or
Provider
QR CODE
Open website or
other mobile app
NO
Limited
MS Tag Reader
35% (Smart phone required)
Web Analytics or
Provider
Microsoft Tag
Open website or
other mobile app
NO
Fully
SnapTag Reader
85% (Any camera phone)
Full Analytics
from SpyderLynk
SnapTag
Activate a brand
campaign
YES
Mobile Barcode Landscape BY
TRY IT NOW BY
Let's take a test drive and see what this thing can do.
Two Ways to Try: • SCAN with the SnapTag Reader App . To get the App, text APP to 95871
• SNAP & SEND any single SnapTag above to 95871 or [email protected]