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A travers ce canevas, on verra • La notion de start-up agile (ou ‘lean startup’) • Comment tester des hypothèses d’affaires, rapidement, sans risque et à peu de frais. • L’importance du prototype (ou ‘minimum viable product’)
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Production Support Sales
Support Production
CEOs need to get serious about sales: http://blogs.hbr.org/2012/07/ceos-need-to-get-serious-about/
Sales
dessin par Laurent Meurisse
Ask Google
Research
Think with Google
Check Alexa
Statistics Belgium
data.be
Google Trends
Adwords
Ad platforms
Ask
Adwords/Cons Survey
Facebook Ads/ Questions
Linkedin Ads
Google Forms/Voicepolls
Your Social Network
Meet the Experts
Friends of friends
Prototype
Domain name
OVH / Gandi
Landing pages
Weebly
Wordpress
Mailing list
Launchrock
Mailchimp/Madmimi
Crowdsourcing
Odesk/Fiverr
DesignCrowd/Tailor
Landing Pagebasic elements
Crowdfundinga go to market strategy that lowers the risks
Mandatory reading