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Talk by Rob Johnson at LEANCONF 2013
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Startup Ideation@startuprob
#besttalkever
Why do I want to build
startups?
How do I work?
What should I build?
@startuprob
Why do I want to build startups?
@startuprob
- Perfect Day !
- Obituary !
- Tim Ferriss’ Dreamline
@startuprob
How do I work?
@startuprob
- Innovator’s DNA !
- Effectuation
@startuprob
What should I build?
@startuprob
• If there was a 0% chance of failure, what would you build?
• Imagine the world 10 years from now
• Create your perfect world
• Keep a “It sucks when...” list
• Find problems, not solutions
• Force yourself to come up with 5 ideas per day for a month
• Make stuff around you better, cheaper or faster
@startuprob
Why do I want to build
startups?
How do I work?
What should I build?
@startuprob
