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Problem
Problem
Web Facebook Banner Ads
TV Printed Ads
eDM
Audience Events
Where to find the right events?
Organizers/
Marketers
Where to find the right People?
In Real-Time
Timable, aggregates all public events in town - Searchable by date, time, category, location or a mix
Solution
Internet Facebook Banner Ads
TV Printed Ad
eDM
…
time
loc
atio
n
events
Event Sources
Demo
Promote
Sell Tix
Entrance
CRM
Plan
Organise
Share
Review
Check in
Buy Tix
Search
Expect
V V V
Audience Organizers / Marketers
Event Eco-System
How it works?
Website Mobile Web Mobile App
Timable on Yahoo!HK
on Facbook
Platforms
Showcase 1 – West Kowloon Cultural District
Event Prioritized
CTR 4.98% Vs
Traditional Banner Ads
CTR 0.17% *
* http://www.smartinsights.com/internet-advertising/internet-advertising-analytics/ display-advertising-clickthrough-rates/
29x Effectiveness!
Showcase 2 – McDonalds
Event Prioritized
CTR 4.38% Vs
Traditional Banner Ads
CTR 0.17% *
* http://www.smartinsights.com/internet-advertising/internet-advertising-analytics/ display-advertising-clickthrough-rates/
26x Effectiveness!
Showcase 3 – HKIFF
Showcases 4
Clients
Summary
Real-time Marketing
Events / Campaigns
Right People, Right Time, Right Place
Result
