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What makes startup fail and how to deal with it. A presentation by Rama Mamuaya, CEO of Dailysocial.net
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Startup Killerse Devil Inside
Tuesday, December 3, 13
Tuesday, December 3, 13
Facts & Myths
Tuesday, December 3, 13
Facts & Myths
• More money = success (false)
Tuesday, December 3, 13
Facts & Myths
• More money = success (false)
• Bigger team = kickass (false)
Tuesday, December 3, 13
Facts & Myths
• More money = success (false)
• Bigger team = kickass (false)
• More feature = awesome (false)
Tuesday, December 3, 13
Facts & Myths
• More money = success (false)
• Bigger team = kickass (false)
• More feature = awesome (false)
• Debt = death (false)
Tuesday, December 3, 13
Facts & Myths
• More money = success (false)
• Bigger team = kickass (false)
• More feature = awesome (false)
• Debt = death (false)
• More % = control (false)
Tuesday, December 3, 13
Facts & Myths
• More money = success (false)
• Bigger team = kickass (false)
• More feature = awesome (false)
• Debt = death (false)
• More % = control (false)
• More revenue = healthier company (false)
Tuesday, December 3, 13
86% startups failedbecause of internal reason
(true)
Tuesday, December 3, 13
e real killers
Tuesday, December 3, 13
e real killers1. Work with the wrong people
Tuesday, December 3, 13
e real killers1. Work with the wrong people
2. Assuming to much (no validation)
Tuesday, December 3, 13
e real killers1. Work with the wrong people
2. Assuming to much (no validation)
3. Solution to a problem that doesn’t exist
Tuesday, December 3, 13
e real killers1. Work with the wrong people
2. Assuming to much (no validation)
3. Solution to a problem that doesn’t exist
4. Slow progress / procrastinate
Tuesday, December 3, 13
e real killers1. Work with the wrong people
2. Assuming to much (no validation)
3. Solution to a problem that doesn’t exist
4. Slow progress / procrastinate
5. Lack of focus (product & market)
Tuesday, December 3, 13
e real killers1. Work with the wrong people
2. Assuming to much (no validation)
3. Solution to a problem that doesn’t exist
4. Slow progress / procrastinate
5. Lack of focus (product & market)
6. Scaling too soon
Tuesday, December 3, 13
e real killers1. Work with the wrong people
2. Assuming to much (no validation)
3. Solution to a problem that doesn’t exist
4. Slow progress / procrastinate
5. Lack of focus (product & market)
6. Scaling too soon
7. Dumb money vs smart money
Tuesday, December 3, 13
e real killers1. Work with the wrong people
2. Assuming to much (no validation)
3. Solution to a problem that doesn’t exist
4. Slow progress / procrastinate
5. Lack of focus (product & market)
6. Scaling too soon
7. Dumb money vs smart money
8. Dumb spending
Tuesday, December 3, 13
e real killers1. Work with the wrong people
2. Assuming to much (no validation)
3. Solution to a problem that doesn’t exist
4. Slow progress / procrastinate
5. Lack of focus (product & market)
6. Scaling too soon
7. Dumb money vs smart money
8. Dumb spending
9. Ignoring cash "ow
Tuesday, December 3, 13
e real killers1. Work with the wrong people
2. Assuming to much (no validation)
3. Solution to a problem that doesn’t exist
4. Slow progress / procrastinate
5. Lack of focus (product & market)
6. Scaling too soon
7. Dumb money vs smart money
8. Dumb spending
9. Ignoring cash "ow
10. Market disruption
Tuesday, December 3, 13
Competition
Tuesday, December 3, 13
Competition
• Competition means you’re #ghting the right war
Tuesday, December 3, 13
Competition
• Competition means you’re #ghting the right war
• Choose your own battle
Tuesday, December 3, 13
Competition
• Competition means you’re #ghting the right war
• Choose your own battle
• Lose the battle, to win the war
Tuesday, December 3, 13
Competition
• Competition means you’re #ghting the right war
• Choose your own battle
• Lose the battle, to win the war
• Competition should not be the focus, the focus should be on the consumer
Tuesday, December 3, 13
It’s all about the money
• Capital money can give you life, but it can also kill your company if you don’t handle it right
• Scale properly and consistently
• Respect the money, and the money will respect you
• Inconsistent startups raise money 3 times more money (less value) compared to consistent startups (more value)
Tuesday, December 3, 13
How to win?
Tuesday, December 3, 13
How to win?
No one knows.
Tuesday, December 3, 13
Winning pattern
Tuesday, December 3, 13
Winning pattern• Solve a problem that actually exists
Tuesday, December 3, 13
Winning pattern• Solve a problem that actually exists
• Scale properly (raise capital)
Tuesday, December 3, 13
Winning pattern• Solve a problem that actually exists
• Scale properly (raise capital)
• Focus on product & consumer
Tuesday, December 3, 13
Winning pattern• Solve a problem that actually exists
• Scale properly (raise capital)
• Focus on product & consumer
• Winning market share consistently
Tuesday, December 3, 13
Winning pattern• Solve a problem that actually exists
• Scale properly (raise capital)
• Focus on product & consumer
• Winning market share consistently
• Consistent growth the one and only metric direction startup should focus on that indicates scalability
Tuesday, December 3, 13
ank you!
Tuesday, December 3, 13