Stay in touch with your “low hanging fruit” prospects

As a business owner, you are looking to attract clientsall the time to keep your pipeline full. Everyone hasprospects who don’t sign on right away. These areleads who expressed interest at some point. Maybethey spoke to you at length about your services, or youhad a “get acquainted” call with them. For whateverreason, they didn’t sign up at that time. You can reachback 12 months to build this list. I call these leads “lowhanging fruit” because you know they have someinterest so they are easier to “pick” or reconnect with,and often some will become clients.

If you have a newsletter or ezine, you’ll certainly stay in touch through that marketing tool -but there is more you can do. You can create what is called a “Drip Campaign,” something yousend every month specifically to people who are low hanging fruit. You literally are drippinginformation, offers, value and proof that your system works, little by little and consistently likea dripping faucet.

The monthly drip campaign works to re-warm the leads that have gotten cold over time. Givethem helpful content. Share information that is specific to them so you can attract clients byconverting them. You want to be there when they have that problem that keeps them up at2am, which you have the solution for. Of course you don’t know when that will be, but that iswhy you consistently reach out to them. One of those times, you are likely to hit that momentwhen they realize you have the answers they need.

You can also share a good deal of social proof. This will help attract clients and convert yourlow hanging fruit, showing them what they could have accomplished working with you and howit’s not too late to start working with you today to get the results they want. Social proof canhave an amazing impact on the people who have already contacted you in their decisionmaking process.

The point is to stay on the radar screen of your leads and low hanging fruit over and overagain, providing content, adding value and doing nice things for them. But most importantly,you need to stay in touch on a regular basis, because consistency is what makes this work.

Your Assignment:Do you keep your list of low hanging fruit up to date? If not, get one going. Then, create yourown drip campaign to stay in touch and attract clients who are already more open to you thanother prospects coming in cold.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,the proven step-by-step program that shows you exactly how to attract more clients, in recordtime...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &success mindset articles on attracting more high-paying clients and dramatically increasing yourincome, visit http://attractclients.com