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Strategic Planning for NetworksCase Study: Wikimedia Foundation, 2009-2010
October 17, 2011
Eugene Eric Kim <[email protected]>
> Strategic Planning for
Networks
> What This Means For You
The Wikimedia Challenge
280Language Versions of Wikimedia Projects
Wikimedia Foundation+ 31 independent chapters worldwide
#5 website in the world420 million visitors
#1 website in the world1,000 million visitors
90 employees 28,800 employees
$28m revenue $30,000m revenue
Source: Wikimedia Foundation, Wikipedia (September 2011)
100,000Active Contributors Around the World
A Slice of the Community
In 2009, Wikimedia was aglobal movement with a vision...
Imagine a world in which every single human being can freely share in the sum of all knowledge.
That's our commitment.
... but no collective strategyfor achieving this vision.
Strategic Planning forNetworks?
How do you develop a movement-widefive-year strategy in a completely open,
collaborative way (the wiki way)?
> The Wikimedia Challenge
> What This Means For You
Strategic Planning for Networks
1Year Process
1,000Participants
1,500Pages of Content
50Different Languages
5Movement-Wide Priorities
> The Wikimedia Challenge
> Strategic Planning for
NetworksWhat This Means For You
Only 5% of the workforce understandstheir company's strategy.
Robert S. Kaplan and David P. Norton. The Strategy-FocusedOrganization. Harvard Business School Press: 2000.
The Plan Is Not the Point!
The Real Goal Is Activation
The Real Goal Is Activation
Alignment Around GoalsMatters Most
A Provocative Claim
The Wikimedia Strategy Process could only happen this way.
A Provocative Claim
The Wikimedia Strategy Process could only happen this way.
All strategy shouldhappen this way.
A Provocative Claim
The Wikimedia Strategy Process could only happen this way.
All strategy shouldhappen this way.
Come to our session to find out more.
