10
CASE STUDY CK ONE SHOCK 2011

Student Village: CK Shock case study

  • Upload
    lyallsv

  • View
    643

  • Download
    0

Embed Size (px)

DESCRIPTION

Calvin Klein’s new fragrance CK Shock had no choice but to make a splash on campus. Announcing itself to the student body was without question, the more daring the better. Students were treated to performances by Khuli Chana as well as being witness to some extreme and shocking challenges. From male students having to wax their face & chest and getting impromptu tattoos, to girls allowing promoters to take a pair of scissors to their jeans leaving them with nothing more than denim hot pants. Prizes, samples and massive student interaction ensured that CK Shock left campuses having left a very big impression!

Citation preview

Page 1: Student Village: CK Shock case study

CASE STUDY

CK ONE SHOCK

2011

Page 2: Student Village: CK Shock case study

Calvin Klein LAUNCHED their

latest youthful fragrance to

students in an EDGY and

CREATIVE way

Page 3: Student Village: CK Shock case study

Connecting with a generation of FASHION

CONSCIOUS and TRENDY individuals

Page 4: Student Village: CK Shock case study

STIMULATING their senses

And appealing to their sense of COOL

Page 5: Student Village: CK Shock case study

ENGAGING students,

remaining RELEVANT,

Leaving a lasting IMPRESSION

Page 6: Student Village: CK Shock case study

Added to all of this

CK ONESHOCK brought a

new level of CONTROVERSY

CUTTING JEANS

WAXING MY BODY

Page 7: Student Village: CK Shock case study

And students had a BLAST and walked away with

some cool CK prizes & an EXPERIENCE to remember

Page 8: Student Village: CK Shock case study

Awarded EYE-CATCHER AWARD for best campaign creative2011 Makoya Youth Awards

Page 9: Student Village: CK Shock case study

125,000+CAMPAIGN REACH

6 campuses, 18,000 samples

Page 10: Student Village: CK Shock case study

Find more case studies @ www.studentmarketing.co.za

Contact us @ [email protected]


SHOCK 1 TERMINOLOGY DEFINITION TYPES OF SHOCK LISTED CLINICAL FEATURES OF SHOCK HYPOVOLAEMIC SHOCK CARDIOGENIC SHOCK SEPTIC SHOCK ANAPHYLACTIC SHOCK MISCELLANEOUS

SHOCK 1 TERMINOLOGY DEFINITION TYPES OF SHOCK LISTED CLINICAL FEATURES OF SHOCK HYPOVOLAEMIC SHOCK CARDIOGENIC SHOCK SEPTIC SHOCK ANAPHYLACTIC SHOCK MISCELLANEOUS

Documents
TSZÁS - Escape Room The Game · 2018. 11. 13. · endben: ulcs ulcs ulcs ulcs: A MEG. CS ÉS EGY SZÍN. CK ód:: T! ÁBBLÉPHESS A 2. RÉSZHEZ! 3 T CK T CK T CK T CK T CK T CK T

TSZÁS - Escape Room The Game · 2018. 11. 13. · endben: ulcs ulcs ulcs ulcs: A MEG. CS ÉS EGY SZÍN. CK ód:: T! ÁBBLÉPHESS A 2. RÉSZHEZ! 3 T CK T CK T CK T CK T CK T CK T

Documents
DDDD----D ck DispatchD ck Dispatchddockers.homestead.com › DDockDispatch › D_Dock... · DDDD----D ck DispatchD ck Dispatch ... A friend of mine confused her Valium with her birth

DDDD----D ck DispatchD ck Dispatchddockers.homestead.com › DDockDispatch › D_Dock... · DDDD----D ck DispatchD ck Dispatch ... A friend of mine confused her Valium with her birth

Documents
2014 CK Annual Report 2014 CK Annual Report

2014 CK Annual Report 2014 CK Annual Report

Documents
SH CK - Sustainable Hockertonsustainablehockerton.org/SHOCK The story so far.pdf · A Board of Directors has been nominated by the founder members of the ... • It has a single class

SH CK - Sustainable Hockertonsustainablehockerton.org/SHOCK The story so far.pdf · A Board of Directors has been nominated by the founder members of the ... • It has a single class

Documents
COR13 COR14 COR15 COR16 COJA COJC - Digilentincarty_sch.pdf · ck _s da ck _s cl ck _s ck ck _s s ck _mis o ck _mo si ck _an0_p ck _an1_p ck _an2_p ck _an3_p ck _an4_p ck _an5_p ck

COR13 COR14 COR15 COR16 COJA COJC - Digilentincarty_sch.pdf · ck _s da ck _s cl ck _s ck ck _s s ck _mis o ck _mo si ck _an0_p ck _an1_p ck _an2_p ck _an3_p ck _an4_p ck _an5_p ck

Documents
ck ck ck ck - s3-ap-southeast-1.amazonaws.com€¦ · a bk, b ck a (ck)k ck ,b ck a a b b L.H.S. b b c c ck ck ck ck ck ck c c c k c k c k c k ... 11 AN NB AB 24 12 cm and 22 C u

ck ck ck ck - s3-ap-southeast-1.amazonaws.com€¦ · a bk, b ck a (ck)k ck ,b ck a a b b L.H.S. b b c c ck ck ck ck ck ck c c c k c k c k c k ... 11 AN NB AB 24 12 cm and 22 C u

Documents
Shock, Shock, Shock… Everybody Shock AHA 2015 …code3conference.com/portals/Code3/2015Handoutpdfs/shock-shock... · Everybody Shock AHA 2015 Scienfic Update Kelly Counts, ACNP-BC,

Shock, Shock, Shock… Everybody Shock AHA 2015 …code3conference.com/portals/Code3/2015Handoutpdfs/shock-shock... · Everybody Shock AHA 2015 Scienfic Update Kelly Counts, ACNP-BC,

Documents
Student Village: CK Shock case study

Student Village: CK Shock case study

Education
KREATIN KINAZA (CK) ALKALNA FOSFATAZA (ALP) · Kreatin kinaza (CK) Dimer građen od dvije subjedinice: B (brain) i M (muscle) Prema tome, ima 3 izoenzima: BB (CK-1) MB (CK-2) MM (CK-3)

KREATIN KINAZA (CK) ALKALNA FOSFATAZA (ALP) · Kreatin kinaza (CK) Dimer građen od dvije subjedinice: B (brain) i M (muscle) Prema tome, ima 3 izoenzima: BB (CK-1) MB (CK-2) MM (CK-3)

Documents
CLASS X SUBJECT: GEOGRAPHY CHAPTER -1 RESOURCES AND ...punainternationalschool.com/assets/upload/ck-images... · grounds, village ponds, etc.) public parks, picnic spots,playgrounds

CLASS X SUBJECT: GEOGRAPHY CHAPTER -1 RESOURCES AND ...punainternationalschool.com/assets/upload/ck-images... · grounds, village ponds, etc.) public parks, picnic spots,playgrounds

Documents
Rotation From CK #2 to CK #1 (DOY 189-190) · X-Axis (CK #1 = 10189_10194ra.bc; CK #2 = 10176_10211py_as_flown.bc) Rotation From CK #2 to CK #1 (DOY 190-191) 10189_10194ra_temp3.doc

Rotation From CK #2 to CK #1 (DOY 189-190) · X-Axis (CK #1 = 10189_10194ra.bc; CK #2 = 10176_10211py_as_flown.bc) Rotation From CK #2 to CK #1 (DOY 190-191) 10189_10194ra_temp3.doc

Documents
Post-Fire Monitoring: Putah Creek Watershed...1/6 3/7 3/11. Aluminum (mg/L) St Helena Ck Coyote Ck Upp Putah Ck Putah Ck @ LBRID Putah Ck @ M_Dam Cold Canyon Ck Putah Ck @ Div Dam

Post-Fire Monitoring: Putah Creek Watershed...1/6 3/7 3/11. Aluminum (mg/L) St Helena Ck Coyote Ck Upp Putah Ck Putah Ck @ LBRID Putah Ck @ M_Dam Cold Canyon Ck Putah Ck @ Div Dam

Documents
SHOCK[1] - Hypovolemic Shock

SHOCK[1] - Hypovolemic Shock

Documents
CK - 2009_augusztus

CK - 2009_augusztus

Documents
Management of Ventricular Septal Rupture 1330-1530 Cardiac...Peak TnT 610 (delayed presentation), CK 369 CXR: congestion with bilateral pleural effusion Cardiogenic shock with IABP

Management of Ventricular Septal Rupture 1330-1530 Cardiac...Peak TnT 610 (delayed presentation), CK 369 CXR: congestion with bilateral pleural effusion Cardiogenic shock with IABP

Documents
イートインシリーズ〈テーブル〉 EAT IN SERIEScallme-office.com/pdf/kk/P438.pdfLT-335P1C LT-340P1C CK-2085W29D270 CK-2080W29D290 LT-M348T72 CK-M2020 CK-M2010 LT-M342T72

イートインシリーズ〈テーブル〉 EAT IN SERIEScallme-office.com/pdf/kk/P438.pdfLT-335P1C LT-340P1C CK-2085W29D270 CK-2080W29D290 LT-M348T72 CK-M2020 CK-M2010 LT-M342T72

Documents
TALIANSKO - CK GlobtourTALIANSKO - CK Globtour ... TALIANSKO

TALIANSKO - CK GlobtourTALIANSKO - CK Globtour ... TALIANSKO

Documents
Effects of hemolysis on the assays of serum CK, CK-MB ... · Effects of hemolysis on the assays of serum CK, CK-MB activities and CK-MB (mass), troponin and myoglobin measurements

Effects of hemolysis on the assays of serum CK, CK-MB ... · Effects of hemolysis on the assays of serum CK, CK-MB activities and CK-MB (mass), troponin and myoglobin measurements

Documents
ktkthcm.edu.vnktkthcm.edu.vn/./uploads/files/LICH_THI_DIEU_CHINH1.pdf · 25 - 5 8 10 12 13 25 - 14 ngÅnh pm-mmt- dcn dcn ck-oto ck-oto ck-oto ck-oto ck-oto ck-oto ck lÚp hoc 16cdth-mmt

ktkthcm.edu.vnktkthcm.edu.vn/./uploads/files/LICH_THI_DIEU_CHINH1.pdf · 25 - 5 8 10 12 13 25 - 14 ngÅnh pm-mmt- dcn dcn ck-oto ck-oto ck-oto ck-oto ck-oto ck-oto ck lÚp hoc 16cdth-mmt

Documents
Village of Amityville BUDGETARY - … · Village of Amityville BUDGETARY [Fleet] ... Standard includes 51mm twin tube shock absorbers and 33mm front stabilizer bar ... running to

Village of Amityville BUDGETARY - … · Village of Amityville BUDGETARY [Fleet] ... Standard includes 51mm twin tube shock absorbers and 33mm front stabilizer bar ... running to

Documents
CK - 2009_oktober

CK - 2009_oktober

Documents
Rotation From CK #2 to CK #1 (DOY 189-190) · X-Axis (CK #1 = 10189_10194ra.bc; CK #2 = 10176_10211pg_live.bc) Rotation From CK #2 to CK #1 (DOY 189-190) 10189_10194_temp3.doc Thu

Rotation From CK #2 to CK #1 (DOY 189-190) · X-Axis (CK #1 = 10189_10194ra.bc; CK #2 = 10176_10211pg_live.bc) Rotation From CK #2 to CK #1 (DOY 189-190) 10189_10194_temp3.doc Thu

Documents
Ganzseitiger Fotoausdruck · nach DIN 17210 17200 Ck 10, Ck 15, Ck 22. Ck 35, Ck 45, 53. Ck 60 35, ct 45. 53, Cf 56 Legierte Baustáhle nach und 15 cr3, 16 MnCr 5, MnCr 5. 15 CrNi

Ganzseitiger Fotoausdruck · nach DIN 17210 17200 Ck 10, Ck 15, Ck 22. Ck 35, Ck 45, 53. Ck 60 35, ct 45. 53, Cf 56 Legierte Baustáhle nach und 15 cr3, 16 MnCr 5, MnCr 5. 15 CrNi

Documents
WT p27-/- CK- WT p27-/- CK- WT p27-/- CK-

WT p27-/- CK- WT p27-/- CK- WT p27-/- CK-

Documents
Rotation From CK #2 to CK #1 (DOY 203-204) · X-Axis (CK #1 = 15203_15208ra.bc; CK #2 = 15194_15264py_as_flown.bc) Rotation From CK #2 to CK #1 (DOY 204-205) 15203_15208ra_temp3.doc

Rotation From CK #2 to CK #1 (DOY 203-204) · X-Axis (CK #1 = 15203_15208ra.bc; CK #2 = 15194_15264py_as_flown.bc) Rotation From CK #2 to CK #1 (DOY 204-205) 15203_15208ra_temp3.doc

Documents
Kinglake Ranges KINGLAKE · Heritage Trail Myrtle Gully Circuit Tanglefoot Loop Kalatha Giant Tree Walk ck ck ck ck Library Sculpture Trail Bollygum Adventure Playground Toolangi

Kinglake Ranges KINGLAKE · Heritage Trail Myrtle Gully Circuit Tanglefoot Loop Kalatha Giant Tree Walk ck ck ck ck Library Sculpture Trail Bollygum Adventure Playground Toolangi

Documents
CK-35, ECO-500, CK-50 - cdn.manomano.com fileESPAÑOL Extractores para campanas de cocina Los extractores para campanas de co-cina CK-35, ECO-500, CK-50 y CK-50 2V han sido fabricados

CK-35, ECO-500, CK-50 - cdn.manomano.com fileESPAÑOL Extractores para campanas de cocina Los extractores para campanas de co-cina CK-35, ECO-500, CK-50 y CK-50 2V han sido fabricados

Documents
DDDD----D ck DispatchD ck Dispatchddockers.homestead.com/DDockDispatch/D_Dock_Dispatch_July_17__2009.pdfDDDD----D ck DispatchD ck Dispatch Volume No. 9 Issue No. 4 July 17, 2009uly

DDDD----D ck DispatchD ck Dispatchddockers.homestead.com/DDockDispatch/D_Dock_Dispatch_July_17__2009.pdfDDDD----D ck DispatchD ck Dispatch Volume No. 9 Issue No. 4 July 17, 2009uly

Documents
sport.center · KMC KMC PCOO "MOKC" CK "KpblnaTcKoe" KpblnaTcKoe" CK "KPblnaTCKoe" KpblnaTcKoe" CK " "KpblnaTcoe" CK CK "KpblnaTcKoe' CK " KPblnaTCKoe" CK "KpblnaTcKoe" CK

sport.center · KMC KMC PCOO "MOKC" CK "KpblnaTcKoe" KpblnaTcKoe" CK "KPblnaTCKoe" KpblnaTcKoe" CK " "KpblnaTcoe" CK CK "KpblnaTcKoe' CK " KPblnaTCKoe" CK "KpblnaTcKoe" CK

Documents