Successfully Market your Organisation in 6 Steps

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www.winmarketing.co.uk

By:Ann Goodwin FCIM, Dip M Chartered MarketerManaging DirectorWin Marketing

Successfully market Your organisation

in 6 simple steps

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whowho are you?who are your clients?who are you trying to attract?who are your competitors?•Win Marketing • specialist marketing services to help

you achieve results•By asking the right questions• understand your position in the

market place •Recommend appropriate strategies • to strengthen or evolve that position

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who what

what do you want to achieve?•Retain existing clients, acquire new clients•Build on your reputation•Maximise your brand and opportunities•Maintain or improve retention levels•Drive sustainable growth•Protect against threats•Develop more internationally

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who whatwhy

why do you want a strategy?•Maintain and strengthen place in the market•Ensure the right direction•Build on successes of the past•Develop security •Minimise waste of resources•Provide consistency•Attract and retain the best employees

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who whatwhy

where

where are you now?where do you want to be?

•Agree objectives•Consider the options•Create a winning marketing and marketing communications strategy

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who whatwhy

where when

when do you want to take the next step?when do you want to achieve your goals?

Today – the best day to strengthen your business

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who whatwhy

where when how

How to meet the objectives?Adopt tried and tested professional process

• Develop a PR Plan• Where are we now?• Where do we want to be?• How might we get there?• How will we evaluate?• How will keep the plan on track?

• Implement the plan• Monitor and adjust as relevant

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who whatwhy

where when how

PR Plan – ensures:• Maximisation of advertising spend

• Reduces “knee-jerk” reaction to buying advertising• Maximises editorial opportunities, maintain

relationships with editors• Confirmation of

• Feature opportunities throughout the year, seasonal stories

• Any key promotional deadlines/events/exhibitions• Creative direction/concepts

• Clarification and consistency • Confirming messages and all target audiences are

covered• Avoids misunderstanding and waste of resources

• Activity can be evaluated • Efficient processes

• Agreed level of understanding of what is happening, when

• Win Marketing can implement

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who whatwhy

where when how

Media relationsCopywritingMonthly media releasesArticlesCase studies,

TestimonialsPress cuttingsCompetitionsStuntsPhotography, videoNewslettersPromotional materialSponsorship

So what activities might we implement? Celebrity endorsement

Crisis PRExhibitionsHospitalityCustomer incentivesFun daysProduct placementAssisting charitiesSeminars/conferencesAdvertisingOnline PR

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who whatwhy

where when how

Copywriting• Providing full copywriting service for:

• Monthly media releases, articles, case studies, promotional material, website, blogs

• Develop content around the main market segments• Provide interesting stories• Focus on the benefits relevant to the target

audience• Relevant content and language for that publication• Recommend images to enhance the messages

• Process includes:• Gain outline content and technical detail from

interviews• Consider various angles that story can be used for• Develop content and circulate for approval• Highlight the potential media for circulation• Identify images and caption to be used• Proof read by a second person in the Win

Marketing team

Win Marketing PR Experience

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who whatwhy

where when how

Online PR• Your website

• Needs to have a good design – adds credibility• Copy needs to be written for both your customer

and Google• Needs to be kept updated regularly

• Post press releases and articles online on various sites• Press distribution, building awareness and links

online• Monitor forums, blogs and discussion

threads• Respond as appropriate

• Gain links back to your site• Monitor trends online

• What is being said in the social media networks• Upload videos and presentations online

• You Tube, SlideShare

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who whatwhy

where when how

Getting you noticed online• Web strategy to achieve results

• Directed by marketing professionals • Adopt best practice in PR and

communication• Dedicated graphic design• SEO driven web developers in house• Video editing

• Extensive social media experience• Facebook, Twitter, Linkedin,

YouTube, Online blogs, PR sites

Win Marketing web design experience

Why Win Marketing?•Team combined has100+ years Marketing communications experience• Across various sectors locally, nationally and

internationally•Work with clients • To develop winning strategies• Support specific activities• To meet their business objectives

•Track record – increasing• Awareness, new clients, profits, return on

investment•Positive client relationships• Testimonials

Why Win Marketing?

•We bring focus and pace to your project•Work with you to develop relevant solutions•Tailored practical support – not generic methodologies•Constructive and independent•Experienced and professional•Creative and innovative•Long term relationships • Built on trust and capability

Thank youAnn Goodwin, Win Marketing (UK) Ltd

14, The Office Village, Charnwood Business Park, North Road, Loughborough,Leicestershire, LE11 1QJ

Tel: 01509 265890Fax: 08707 060941Mobile: 07957 509931

Follow us on Twitter: @anngoodwin or @winmarketing


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