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TED(x), PechaKucha & Co.: The Power of the Short Speech in Science Communica>on
Lars Sudmann mail@lars-‐sudmann.com TwiEer: @larssudmann !
Overview of key findings • Par>cipa>on provides posi>ve exposure for the
company • Good Public Rela>ons • Educate the community
• Par>cipa>on builds a stronger work force • Technical & non technical development • Enhances personal networking
• ACME’s ac>vi>es provide input in shaping policy & developing standards
An average mee>ng
Mee>ng Picture…
Time…
Sleep
No >me for other things…
Understandable
Essen-als
Core Message
Not boring Simple Easy Main facts
Streamline Clarity Link the dots
www.futureatlas.com
://www.flickr.com/photos/bernhardtsoccer
://www.flickr.com/photos/bernhardtsoccer
q
My personal thoughts & experiences
@larssudmann !
18 minutes
“It’s long enough to be serious but short enough to hold people’s attention.”
Chris Anderson
3 minutes 6 minutes 9 minutes 12 minutes 18 minutes
Your favorite TED(x) talk?
Lars Sudmann @ PK Maastricht
Falling Walls
TED is bad!
TED(x) & Co. are re-setting expectations
Presence
Rhetorical devices
Structured Not nervous
Confident
Body Language Hands
Gestures
Great slides
B. + D. Joubert!
Source: TED.com – for demonstration purposes!
Write down your objective
@larssudmann !
Distill your 3 key messages
Delivery “Pecha Kucha Style”
@larssudmann !
Lars Sudmann @ PK Maastricht
15 seconds per key message
Now fill it with H, H, H & H
@larssudmann !
#1 Head
@larssudmann !
://www.flickr.com/photos/bernhardtsoccer
://www.flickr.com/photos/bernhardtsoccer
Build up complex data/models
@larssudmann !
Clay Shirky
Quelle: TED.com – für Demonstrationszwecke!
Analogies
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Key facts
@larssudmann !
#2 Heart
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Connect via (internal) questions
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What is personal is universal
@larssudmann !
Once upon a >me there was_____________ Every day_____________________________ One day_____________________________ Because of that_______________________ Because of that_______________________ Un>l finally___________________________
Pixar Model
Develop the story with your listeners
@larssudmann !
Andrew McAfee
Source: TED.com – for demonstration purposes!
#3 Humor
@larssudmann !
Laughs per minute
@larssudmann !
∅ laughs top 3’ talks: 1.6
@larssudmann !
Dance with data
@larssudmann !
Hans Rosling
Source: TED.com – for demonstration purposes!
Head, e.g. via dancing with data Heart, e.g via personal stories Humor, e.g. via breaking a paEern
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#4 Heavy Duty
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The TED speaker commandments
@larssudmann !
The TED Commandments
These 10 tips are given to all TED Conference speakers as they prepare their TEDTalks. They will help your TEDx speakers craft talks that will have a profound impact on your audience.
1. Dream big. Strive to create the best talk you have ever given. Reveal something never seen before. Do something the audience will remember forever. Share an idea that could change the world.
2. Show us the real you. Share your passions, your dreams ... and also your fears. Be vulnerable. Speak of failure as well as success.
3. Make the complex plain. Don't try to dazzle intellectually. Don't speak in abstractions. Explain! Give examples. Tell stories. Be specific.
4. Connect with people's emotions. Make us laugh! Make us cry! 5. Don't flaunt your ego. Don't boast. It's the surest way to switch everyone off. 6. No selling from the stage! Unless we have specifically asked you to, do not talk about
your company or organization. And don't even think about pitching your products or services or asking for funding from stage.
7. Feel free to comment on other speakers' talks, to praise or to criticize. Controversy energizes! Enthusiastic endorsement is powerful!
8. Don't read your talk. Notes are fine. But if the choice is between reading or rambling, then read!
9. End your talk on time. Doing otherwise is to steal time from the people that follow you. We won't allow it.
10. Rehearse your talk in front of a trusted friend ... for timing, for clarity, for impact.
Source: TED material for TEDx speaker!
1. Dream big. Strive to create the best talk you have ever given. Reveal something never seen before. Do something the audience will remember forever. Share an idea that could change the world.
Source: TED material for TEDx speaker!
Dream big
Source: TED material for TEDx speaker!
Head, e.g. via dancing with data Heart, e.g via personal stories Humor, e.g. via breaking a paEern Heavy Duty, e.g. dream big
Flickr/sk8geek
Joe Smith!
Source: TED.com – for demonstration purposes!
TED(x), PechaKucha & Co. Transform your events in seconds
Lars Sudmann mail@lars-‐sudmann.com TwiEer: @larssudmann !
