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Summer Summit 2013Marketing and Branding Update
engage • develop • retainTuesday, June 4, 2013
Branding Student Affairs
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• What is branding?
• Why is branding Student Affairs important?
• What are we doing as it pertains to branding?
Tuesday, June 4, 2013
Video Clip
engage • develop • retainTuesday, June 4, 2013
Branding Student Affairs
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• Why was Apple’s 1984 commerical so successful?
• What does Apple sell? Why is the brand valued so much more than others?
• How does Apple relate to DOSA?
Tuesday, June 4, 2013
What is Branding?
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Branding is the process of creating a special meaning for a product, one that makes it distinctive in the marketplace and in its product categoryBrand image is the result of communication as well as your own personal experience with the productBranding and Marketing
Tuesday, June 4, 2013
Why is branding Student Affairs important?
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• Marketing in higher education in more critical now than it’s ever been
Tuesday, June 4, 2013
What are we doing as it pertains to branding?
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• Unfortunately, not enough!
• Understand what’s happening at the University level and our !t, i.e. Temple-Made, Big East
• Through the Student Affairs committee structure, a Marketing and Branding Committee has been created however participation is low
• We need volunteers and those with a business function of marketing and branding to join to help standardize our efforts
Tuesday, June 4, 2013
Temple Marketing and Branding Efforts
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• Temple Made
• Provost’s Communication Group
• www.temple.edu
• Big East and American Conference
Tuesday, June 4, 2013
Temple Marketing and Branding Efforts
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The Keys to Success: Focused Messaging and Multiple Channels
Think of students, alumni and employees as Temple’s greatest ambassadors.
Build and support a strategic plan that incorporates all audiences’ interests and needs.
Customize: Use appropriate media vehicles and voice for each audience.
Tuesday, June 4, 2013
Marketing Higher Education
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Temple Marketing and Branding Efforts
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Tuesday, June 4, 2013
DOSA Marketing and Branding Efforts
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• EDR Branding
• Summer Summit
• Good Neighbor Initiative
• Web Communications Brand
• Apparel
Tuesday, June 4, 2013
EDR Branding
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EDR Branding
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Good Neighbor Initiative
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OWL STAND UP
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However, branding is more than just logos, cool
designs, and pithy taglines
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True Importance of Branding
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• Emotional connection to customers - students, parents, faculty, staff, employees
• Increasing the value of Student Affairs by ful!lling the needs and wants of our students; branding helps us tell the story in a uni!ed and consistent way
• Focus more on our mission, values, and vision and incorporating EDR into the fabric of who we are, what we do, and why we do it (WHO - WHAT - WHY)
• Importance of Strategic Planning in the short term (1 year) and long-term (5 years)
Tuesday, June 4, 2013
Strategic organizational role of marketing and branding
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Future of Marketing and Branding
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• If you have any questions or would like to consult about marketing and branding for your department, please contact me at [email protected]
• Join and encourage your staff to participate in the Marketing and Branding Committee for Student Affairs
Tuesday, June 4, 2013
