Next Generation In-Cab Infotainment & Advertising Solutions

DEVICE INFORMATION

HIGH END CUSTOMISED TABLET FROM MOTOROLA , LENEVO ETC.

Tablitz is a next-gen interface for two-way advertiser interaction with captive SECA/SECA+ taxi audience

AdvertisersAdvertisers

Platform offers diverse infotainment content along with unique applications for rich advertiser-customer interaction

• Platform consists of a capacitive touch-screen PC mounted on the back of the taxicab headrest

• Interface gives advertisers the options to interact more closely with the customers through custom applications such as games, quizzes, surveys and much more

• Also offers a variety of entertainment and advertising content in addition to multiple android applications across various categories

Tablitz platform home screen

Plays videos, banners or any other format. Includes clickable entries which will lead the user to the respective

applications or the website of the advertisers

Plays videos, banners or any other format. Includes clickable entries which will lead the user to the respective

applications or the website of the advertisers

Advertiser, will have a constant and continuous presence. Dynamic content updation utilizing 3G capabilities such as

cricket scores, news feeds, tweets etc

Advertiser, will have a constant and continuous presence. Dynamic content updation utilizing 3G capabilities such as

cricket scores, news feeds, tweets etc

Will also consist of specially created interactive advertiser applications to provide a unique medium to connect with

target audienceCan be coupled with the video zone to entice the

consumers to use the advertisement applications (through offering discounts, contests etc.)

Will also consist of specially created interactive advertiser applications to provide a unique medium to connect with

target audienceCan be coupled with the video zone to entice the

consumers to use the advertisement applications (through offering discounts, contests etc.)

Video ZoneVideo Zone

Banner Zone

Banner Zone

Applications Zone

Applications Zone

Interactive two way media providing superior engagement with customers and higher recall rates

Captive environment – Longer dwell time

Innovative touch points can be utilized to reach the target audience – Social media, games, quizes, surveys etc.

Effective targeting and precise response measurements

Two-way interactive media reaching out to the desired target group provides an unmatched communication medium for advertisers

Unforgettable Brand Experience - Delivering Higher Engagement Levels Than Other Media

40-50%40-50%

8-12%8-12%

Recall rates of an

average commercial on

the digital taxi network

are much higher when

compared to than of an

average commercial on

television

Recall Rates

12%12%

0.2%0.2%

Interactivity, captive

audience and dwell time

deliver an engagement

level that is 60 times

higher than online -

making the ads highly

memorable

Click Through Rate

Tablitz’s interactivity provides superior engagement levels for advertisers as compared to other media – “It will be an advertisement that will be remembered”

• Tablitz’s platform allows for two way communication between consumers and advertisers

• This interactivity in turn leads to superior engagement with consumers, which is usually many times higher in terms of awareness, recall and response when compared to other traditional ad-platforms

• A venue where advertisers can reach your target demographic in an environment that is physically captive, for an average of ~45-65 minutes

• Longer dwell time for the commuter in comparison to other mediums

Captive environment & higher dwell time provides advertisers an excellent opportunity to reach the target audience

Dwell Time

GamesGames

SurveysSurveys

Competition

QuizesFeedbac

kFeedbac

k

Awards

VideosVideos

BannersBanners

Animations

Animations

• Innovative Touch Points – Advertisers can interact with the user utilizing novel mediums such as android applications in the form of games, quizzes, contests and forums etc.

• Enticing consumers to use the touch screen or advertisement application (through offering discounts etc.)

• Social media integration is possible

• Open for other traditional medias such as video, banners or animations

Advertisers can engage the customers using novel mediums such as games, quizzes, contests and forums etc. to create a lasting impact

• Targeting affluent and active consumers in metropolitan cabs

• Every viewer is a potential customer

• Enables targeting based on time, location, demographics and content

• Taxi riders are generally urban, educated and inquisitive consumers aged 18-54 who use cabs to commute to work, high-profile events, restaurants, nightlife venues and airports

• Consumer responses are measurable, contact information can be collected

• Can also be coupled with SMS and Bluetooth technology

Effective Targeting Precise Response Measurement

Enables brands to target a hard-to-reach base of affluent and active consumers; Data analytics allows advertisers to measure campaign response and analysis

Proven business model – Advertisers across the world are using in-cab digital advertising solutions

Source: Tablitz research* Please note that this is not an exhaustive list

Countries where in-taxi digital advertising is used*

UK

Asia Pacific•China•Malaysia•Indonesia•Singapore•Japan•India

Asia Pacific•China•Malaysia•Indonesia•Singapore•Japan•India

Europe•France•Germany •Russia

Europe•France•Germany •Russia

North America•USA •Canada

North America•USA •Canada

Latin America•Brazil

Latin America•Brazil

Tried and tested by leading brands around the globe

Tried and tested by leading brands around the globe

In a nutshell…

Few snapshots for your reference…..

• 40-50 K IN TRAVELER PER MONTH IN 150 CABS

• 15-20K FROM SEC A , SEC B , HNI

• 10-15K AIRPORT TRAVELER

• 16-20K FROM GURGAON , SOUTH DELHI,

• 18-20K CORPORATE TRAVELER

SUPER CABZ IN-TRAVELER PER MONTH

• 12-15 AVG. NUMBER OF TRAVELER PER CAB

SUPER CABZ AVERAGE DAILY PASSENGER PER CAB

THANK YOU