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Superia Info Solutions Pvt. Ltd Digital Media Credentials

Superia digital credentials

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Page 1: Superia digital credentials

Superia Info Solutions Pvt. Ltd

Digital Media Credentials

Page 2: Superia digital credentials

About Us• Incorporated in 2006

• Development Center in Kolkata & Chennai, India ensures distinct cost and time zone advantage

• Presence in India and USA

• 24X7 operation option will ensure faster turnaround time and speed-to-market

• Implemented projects across the globe

• Availability of skilled manpower

• We are not big and you can expect faster response time, better focus

• Flexible in adapting to new process and working models

• Stringent Quality process to ensure consistency

Page 3: Superia digital credentials

WHAT WE DO…

We are a specialist digital marketing agency providing brands and marketers with a unique combination of digital marketing tactics

We deliver relevant digital solutions

Researched and informed strategic approach

Ensuring measurable, quantifiable return on investment

Page 4: Superia digital credentials

HOW WE DO IT?

Desktop Web Media

Mobile Web Media Social Media

Search Marketing

By connecting the dots between digital marketing initiatives where it

counts, and not just because we can

Page 5: Superia digital credentials

The 4 key steps in all our digital marketing initiatives focus on :

– Awareness

– Consideration

– Interaction

– Conversion

Social

INTEGRATED APPROACH

Desktop Web

Search

MEASURABLE RETURN

HOW WE DO IT?

Interaction

Mobile Web

Conversion

Awareness

Consideration

Page 6: Superia digital credentials

We deliver…

• Accountability

• We ensure we focus solely on the bottom line, achieving the best possible Return on Investment

• Results Focused

• We leverage third party tracking technology to ensure metrics are reliable and accurate across all environments

• Detailed reporting allows us to provide meaningful insights, and optimiseperformance on an ongoing basis

• Return on Investment (ROI)

• Cost per lead / registration / conversion metrics are crucial

• Through accurate and progressive monitoring we constantly maximize ROI

Page 7: Superia digital credentials

We deliver…

• Aggressive negotiation of media rates• CPM (cost per thousand), CPC (cost per click) or CPA (cost per acquisition)

• Achieving the best possible results at the lowest possible cost• Ensuring the best possible ROI

• Execution and implementation of all digital marketing initiatives

• Ad serving and management of media campaigns • Utilizing audited, world-class technology • Allows for tracking from impression and/or click, through to conversion

• Ongoing ROI analysis, optimization and reporting

• Identifying, listening, and engaging with your audience – ORM Management

Page 8: Superia digital credentials

SERVICES

Page 9: Superia digital credentials

digital marketing consultancy

digital productions

campaigns

other productions

management services

SER

VIC

ES

Page 10: Superia digital credentials

digital marketing consultancy

DIGITAL MARKETING STRATEGY

ONLINE RESEARCH

CREATIVE PROJECT DEVELOPMENT

DIGITAL COMMUNICATION PLANNING

SER

VIC

ES

Page 11: Superia digital credentials

BRANDED / UNBRANDED WEB SITES

COMMUNITY PLATFORMS

INTERACTIVE PORTALS

MODULES

DIGITAL ADVERTISING TOOLS

E-COMMERCE PLATFORMS

TECHNOLOGY SERVICES

digital productionsSE

RV

ICES

Page 12: Superia digital credentials

CREATIVE CAMPAIGN DEVELOPMENT

ONLINE CAMPAIGNS

INTEGRATED CAMPAIGNS

ADVERGAMES

SMART 1to1 e-CRM CAMPAIGNS

COMMUNITY CAMPAIGNS

OTHER TAILOR-MADE CAMPAIGNS

campaigns

SER

VIC

ES

Page 13: Superia digital credentials

Social Media Marketing

Search Engine Optimization

Search Engine Marketing

Social Search Optimization

Mobile Marketing

other productions

SER

VIC

ES

Page 14: Superia digital credentials

CAMPAIGN MANAGEMENT

WEB SITE MANAGEMENT

TECHNICAL MANAGEMENT

management services

SER

VIC

ES

Page 15: Superia digital credentials

Campaign Management & Optimization

Page 16: Superia digital credentials

We utilize third party ad serving, which allows us to :

• Ensure we get what you are paying for• Compare apples with apples• Audited, accessible 24x7 data • Track user interaction on rich media ad’s• Smoothly serve rich media• Track beyond impression and click, to confirmation (eg competition entry, lead, sale

etc.)• Track post impression data : Enables us to view conversions resulting from user

seeing the ad, but going directly to the site – for up to 90 days after campaign has ended

• Provide detailed reporting allowing us to provide meaningful insights and set benchmarks to evaluate the return on investment and apply relevant optimizationtactics to ensure objectives are being met

• Through accurate and progressive reporting and monitoring we constantly maximize ROI

Web & Search Media Monitoring