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Surveyi2i Use Case: Driving Customer Satisfaction Strategy

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Surveyi2i is a cloud-based survey analysis platform that helps market researchers and business managers simplify the process of analysing, collaborating and deriving actionable insights from survey data. The comprehensive and advanced features of Surveyi2i empowers organizations to enhance speed and productivity of deriving insights and automate key management dashboards. Get your 30 day FREE Trial at http://surveyi2i.com/register.htm Know more about Surveyi2i at: http://www.bridgei2i.com/surveyi2i.html

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Page 1: Surveyi2i Use Case: Driving Customer Satisfaction Strategy
Page 2: Surveyi2i Use Case: Driving Customer Satisfaction Strategy

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Uncovering sophisticated Customer insights made easy

Identify Drivers

Understand Customer Experiences

Discover Patterns

No need for external agencies

One stop for survey analysis and reporting

Welcome to Surveyi2i

Track . Compare . Improve

In-memory processing for faster analysis

Scales with your business needs

Page 3: Surveyi2i Use Case: Driving Customer Satisfaction Strategy

Surveyi2i Sample Use Case

Customer Satisfaction Improvement Strategy from Customer Satisfaction Survey

Page 4: Surveyi2i Use Case: Driving Customer Satisfaction Strategy

Raw data

Recoding information

Snapshot of the sample survey

• Survey done with customers recently served in contact centre

• 1000+ Responses

• 15+ Questions on satisfaction, relation etc.

• 100+ Detailed Customer Comments

Survey Data

Main reason for call

1 Billing2 Unbarring disconnection3 Payment4 Connectivity & network5 Service provision6 info on schemes & rate plans7 Info on VAS

8 Refund

Overall experience

5 Excellent4 Very Good3 Good2 Fair1 Poor

Page 5: Surveyi2i Use Case: Driving Customer Satisfaction Strategy

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Log in to surveyi2i.com

Page 6: Surveyi2i Use Case: Driving Customer Satisfaction Strategy

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Data Survey Upload

Choose file type

Choose data format

Upload Code book

Upload survey data

2 3 4 5

Classify questions

Page 7: Surveyi2i Use Case: Driving Customer Satisfaction Strategy

Data Integration and Management

1 Create derived indices (Satisfaction scores)

Merge with external data (Customer Information)

Assess quality of uploaded data2 3

Page 8: Surveyi2i Use Case: Driving Customer Satisfaction Strategy

Deriving Insight Using Surveyi2i

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Page 9: Surveyi2i Use Case: Driving Customer Satisfaction Strategy

• Only 25% of respondents has Overall experience as Very good or Excellent Key

Takeaways

Page 10: Surveyi2i Use Case: Driving Customer Satisfaction Strategy

• 3 primary reasons why a customer calls contact centre are Billing, Service Provision , Info On VAS

Key Takeawa

ys

Page 11: Surveyi2i Use Case: Driving Customer Satisfaction Strategy

• Overall experience of respondents is lower for Billing and Service Provision compared to Info on VAS

(considering very good and excellent only)

Key Takeawa

ys

Page 12: Surveyi2i Use Case: Driving Customer Satisfaction Strategy

• Each call has an impact on satisfaction …specially for Billing and Connectivity & Network the impact is negative

Key Takeawa

ys

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• More calls for resolution leads to dissatisfactionKey

Takeaways

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• 81% called twice or more to get their problem resolvedKey

Takeaways

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• 37% are still unhappy even after satisfactory resolutionKey

Takeaways

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• Customer service, Waiting time, Difficult conversation with executives are some of the key factors impacting Satisfaction

Key Takeawa

ys

WORD CLOUD THEME CLOUD

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• To improve the Overall experience …additional areas to focus are Quick solution, Skill & competency, Problem understanding, Sufficient knowledge of interaction history

Key Takeawa

ys

Page 18: Surveyi2i Use Case: Driving Customer Satisfaction Strategy

• Improving on the areas identified can shift respondent’s sentiment from Negative (currently) to Positive

Key Takeawa

ys

Page 19: Surveyi2i Use Case: Driving Customer Satisfaction Strategy

Conclusion

Insights on focus areas to increase customer satisfaction• Identify means to minimize Billing related issues

• Reduce wait time to connect to an executive

• Improve skills to resolve issues in a single interaction

• Improve IVR to enable self service

• Ensure availability of complete customer interaction history.

Analysis of current state and challenges• 25% of respondents have Overall experience as Very good or Excellent

• 3 primary reasons for call are Billing, Service Provision, Info On VAS

• 81% called twice or more to get their problem resolved. More calls - lower satisfaction

• 37% are still unhappy even after satisfactory resolution

Page 20: Surveyi2i Use Case: Driving Customer Satisfaction Strategy

Deriving actionable Insights from employee survey made

Easy

Affordable

Collaborative

[email protected] www.bridgei2i.com/apps.html

@Surveyi2i

Page 21: Surveyi2i Use Case: Driving Customer Satisfaction Strategy

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Register for a Free trial

- it is SIMPLEFREE TRAILNo credit card

requiredhttp://surveyi2i.com/register.htm

REQUEST DEMO [email protected]

[email protected] www.bridgei2i.com/apps.html

@Surveyi2i