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swapzaar is India's first dedicated online marketplace for pre-owned fashion. This is the basic business presentation.
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Swapzaar 2014India’s first dedicated & Curated
fashion marketplace for Pre-owned fashion
How it works
Why it will grow
Exploring Investment
Core Team profile
http://www.linkedin.com/pub/aarti-deoskar/b/b3b/a18
Aarti Saxena Deoskar, SIMS 1999
Sales & Marketing with Multinational
Luxury Hotels
http://in.linkedin.com/pub/pragati-seth/13/7a5/49
Pragati Seth Sharad, SIMS 1999
Sales & BD for IT Services for Europe, India
Veena Srinath, SIMS 1999
Advertising & Marketing Professional
http://www.linkedin.com/in/veenasrinath
I can ideate, inspire, strategize, Design,
create, catch trends,problem solve, hang on and get people to
believe
I can analyze , fine tune , stabilize,
motivate, Strategize, negotiate, network
and set up operations
I can sell , negotiate , network , leverage
connections ,Drive people, Drive
efficiency, multi-task, and manage operations
website
0 HOME PAGEHTTP://SWAPZAAR.COM/INDEX.PHP
0 HOW IT WORKS:HTTP://SWAPZAAR.COM/FAQ.PHP
0 TERMS AND CONDITIONS:HTTP://SWAPZAAR.COM/TERMS.PHP
0 POLICIES:HTTP://SWAPZAAR.COM/WEBSITE_POLICIES.PHP
0 Explainer Video: http://www.youtube.com/watch?v=Psl4bMyuJPo
0 FB: https://www.facebook.com/swapzaar.recommerce
Vision For Passion Vision Art Ltd
PVA will aim to be a successful conglomerate offering edgy * fashion and lifestyle products and services- primarily over the internet or a hybrid model when required.
Business Ideas under PVA
>>Swapzaar (Minimum viable product ready for launch)
>> Beluxed Luxury-Fashion Lending service (Business Plan stage)
>> Fashion Mobile Games & Digital content ( Plan stage)>>Bespoke Luxury Shoes & Bags (Idea stage)
>>Luxury vintage online boutique (Idea stage)
* Refer to what edgy means for us on a later slide
Swapzaar overviewWhat is Swapzaar?0 India’s first dedicated & curated inline marketplace for pre-owned fashion..
0 It is like a mix of eBay and Olx – but only for pre-owned fashion.
0 Since we control quality to a large extent, through the curation process,people can expect genuine buyers and get good value for their resale items.
0 No wholesale ads
0 No fake uploads
0 No bargaining
0 We use virtual currency- like a pre-paid ewallet system, so once you buy our credits (called buttons) your buying and selling is hassle free. The wallet also encourages you to save an encash when you have substantial points.
0 You can leave member feedback, so unsatisfactory sellers will be weeded out.
Swapzaar overview0 Customer Problem we are trying to solve: Today with growing interest in fast
fashion, and major brands being in India, approximately 20% of an average woman’s (18+ yrs) wardrobe is lying waste. Swapzaar helps women (seller) encash these items while allowing other women (buyers) to shop one-of-kind fashion resale items in a guilt-free fun manner thus cashing on the thrifting trend which is increasingly popular with Celebs and regular young women alike.
Re-commerce is an increasingly popular way to generate cash and simplify life.
References:http://blog.threadflip.com/post/56162208301/the-economics-of-a-womans-closet
http://dailysavings.allyou.com/2014/04/11/what-to-do-with-old-clothes/
http://www.dailyillini.com/features/health_and_living/article_55c84b38-701e-11e2-b390-0019bb30f31a.htmlhttp://pop-break.com/2011/07/01/trends-on-trial-thrifty-like-a-rockstar/
Market Opportunity
India now has 73.9 million Internet users (on the VERY conservative side compared to figures put out by google and fb which say it is touching 200 Mn)
As expected, females comprise only 39% of the Indian Internet populationso 39% of 75 Million = approx. 30 MillionApparently 75% of internet users are under 35 years in India so75% of 30 Million = approx. 23 million are the addressable TGNow if we target only urban it will be lesser since about 70% internet users are urban, so 70% of 23 mn= approx. 16 mn.
TAM= 16 million URBAN female internet users, below age 35 years .It can be slightly higher since women between 35-44 (young mothers) also use the net heavily in India.
NOTES- Calculation based on these numbers: http://www.medianama.com/2013/10/223-comscore-2013-
Realistic MilestonesMyntra is able to attract approx 13 million unique visitors every month out of the total approx 100 Mnpeople using the net in India roughly 13-15% of the TAM is what they can attract every month!!
So one of our milestones is to definitely attract a traffic of minimum 1 % of our TAM every month to the website. Which is approximately 1.5 Lac unique visitors every month.
let's say we do only half of this (because of a limited marketing budget) we should definitely start getting 50-60K unique visitors per month so we know we are doing something right!!
We should able to show 1000 unique visitors per day after 4-6 months of launching marketing activities!!
Realistic Milestones0 1000 Visitors a day (average after 6 months of launch & marketing)
0 1000-2000 members after 1 year of launch
0 Average 3-4 uploads per member (3000- 6000 live unique approved items on website)
0 300-400 Items sold ( at least 10% items are sold from listings every month)
0 Right now the focus is reach.
0 Later Monetize the reach through:
0 Advertising revenue
0 Paid listing
0 VAS
0 Games
NOTE: http://www.iamwire.com/2013/05/olx-will-become-xerox-of-ecommerce-for-selling-amarjit-batra-olx-
india/#_amp5kx1q
Business Model0 Listing fees (beyond first five listings)
0% fee for platform usage (upon encashment)
0 VAS fees: Verification, Featuring (special listing)Planned for the future- fees for door pickup of parcel (we will get a partner and charge them a % for orders booked)
0 Advertising revenue (once traffic builds)0 We also plan to open up additional revenue streams and expand
reach:0 Fashion game apps , pay to level up and enter jackpot0 Retail package: Paid “store owner” memberships for power –sellers and
Indie retailers/designers0 Pre-owned Luxury goods auctions- with closed door bidding options0 Online trunk shows
When member registers he gets free buttons
Member account
Credit debit
Cred deb
Cred deb
Cred deb
Cred deb
Cred deb
When member sells an item he gets buttons
When member buys buttons he gets buttonsin his account
When member wins a contest he gets buttons
When admin settles dispute admin credits refund buttons to member
When member does paid listing he pays buttons
When member buys an item he pays buttons
When member buys VAS he pays buttons
When member plays a game he pays buttons
When admin settles dispute admin might deduct buttons
Total buttons in account = Credit – debit = NWhen N >/= 50 member can encash
exit
New cycle starts
10% platform feeslevied
Comparison with CompetitionHow is Swapzaar different from eBay or OLX?
OLX:
0 We are Niche- Fashion & lifestyle items only
0 Pre listing approvals- Curated Merchandise
0 We use virtual currency & allow encashment after a certain level
0 We don’t share contact details unless someone buys an item- so no bargaining calls and waste of time- Fixed price, better user experience
0 We provide VAS like verification and featuring, and doorstep parcel pick-ups for power users
0 We plan to add KBC style fashion games to the equation to allow members to enter and multiply their points
0 We encourage long term memberships
eBay:
0 We are Niche- Fashion & lifestyle items only- less complex than eBay, more chances of items getting found and being sold for more. Buyers will fund genuine fashion resale items.
0 We pre-approve the listings
0 Fixed price no auctions & constant monitoring
0 We use virtual currency & allow encashment after a certain level
0 We plan to add KBC style fashion games to the equation to allow members to enter and multiply their points
0 We encourage long term memberships
Go to Market Strategy
0We will target the buyers and sellers separately through the following:
0Database marketing & email campaigns
0Online ads
0Blogger outreach & digital PR
0 Social media ads & seeding the community
0Events (or piggy back on existing events) at colleges, flea markets and malls
Strategic Tie-ups (future)
0 Logistics partner for door pick-up VAS
0 Liquidation intermediaries: When we open up our retailer membership package
0Vintage & Handicraft sellers
0 Independent small scale Designers
0 Flea market operators like Sunday Soul Sante
0 Celebrity merchandise auctions for a good cause
Capital requirement
0 As of now the product has been developed with the personal funds of the 3 Founder- Directors.
0 As we prepare to launch and focus on creating create reach in the first year, we don’t foresee a lot of revenue inflow and higher operational expenditures
0 The funds we raise would be used for:0 Launch0 Operations0 Mobile app development & marketing
0 Currently this is what we are looking for & willing to give up:0 .5 Mn USD for 15% equity. (Detailed break-up of fund
utilization available for discussion)
About the parent company
Passion Vision Art Pvt. LtdThe Passion and courage to follow our convictionsThe Vision and endurance to stay true to our goalsThe Art or the skill and maneuverability to make it happen
Founded: 19.06.2012
Directors: Veena, Aarti & Pragati
CIN:
What is Edgy? (In the context of our Business Vision)
All “currently under the mainstream radar” types of fashion consumer “pre-trends” that translate into ideas for tangible products and services, are of interest to us. We will find a way to fill that emerging need gap or tap into the emerging market opportunity by creating products and services that are slightly ahead of time (2-3 years) , and we will primarily use the Internet as the solution delivery channel. These could range from Luxe to Mid-market consumer products/services.
Edgy- What people want but are not yet aware that they want.
