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This an reduced slide deck of an talk I gave at MX 2011 – a conference for people who take a leadership role in guiding better experiences into the world. MX serves up examples to learn from and approaches to adopt that can help you lead your organization toward investing in or improving your customer experience on the web, mobile, and more – looking at the key elements critical to your success as a leader: experience strategy and communicating that strategy, organizational buy-in, results-oriented investment and measurement, and the emerging trends you'll have to master. About the conference: http://mxconference.com/2011/ About my talk: http://mxconference.com/2011/speakers/alexander-baumgardt
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Alexander Baumgardt Systemic Partners March 2011
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MX Conference 2011"Systemic design of large-scale program-level initiatives
Alexander Baumgardt Public Slide Deck "Founding Partner Some contents and slides "
have been edited or removed "Systemic Partners due to their confidential and "Berlin / San Francisco proprietary nature.
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Systemic Partners is an advisory firm, enabling organizations to innovate on business-, product- and service strategy by looking beyond the known event-horizon.
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Systemic Partners is helping decision makers in mastering complexity and resolving uncertainty — to get comfortable with change and anticipate opportunities therein.
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4 Systemic Partners 4 March 2011
The guiding motto in life of every natural philosopher should be, Seek simplicity and distrust it.
—Alfred North Whitehead "
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5 Systemic Partners 5 March 2011
Take things away until the "design breaks, then put that last thing back in.
—Alan Cooper"
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Context
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Context + Case
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Systems Thinking
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E1
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Drawing: Dave Gray
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Reductionist Thinking
E1 E2 E3 En
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E1 E2 E3 En
Reductionist Thinking"Focuses on snap shots of the whole
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E1
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F**K
Drawing: Dave Gray
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E1
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?
Drawing: Dave Gray
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Pho
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Can’t see the forest for the trees.
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Seeing the forest and the trees."Peter M. Senge Systemic Partners 16 March 2011
Pho
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Systems Thinking"Correlation
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Systems Thinking"Circular Causality
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Systems Thinking"Inputs & Outputs
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Systems Thinking"Coherency
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Sub-System
System
Supra-System
Systems Thinking"Embeddedness
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Sub-System Service
System Organization
Supra-System Market
Systems Thinking"Embeddedness
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Systems Thinking"Interconnectedness
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E1
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Drawing: Dave Gray
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Macro Economy
Industry Market
Trends
ACME
Strategy Products Services
Organization Ressources
Internal Forces External Forces
Holistic Perspective
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A
Observation Collection of facts, goals "and objectives
Determination Organization of key-"points into simplified "visual systems
Opening
B
Visual Systemic Modeling Exploration Closing
Framing Mapping of the eco-system around individual "points to uncover the surrounding context "and relationships.
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Program-level initiatives
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Challenges of program-level"intiatives
Diverse stakeholder groups — Reaching organizational DNA-level — Long-term thrivability
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Diverse stakeholder groups — Reaching organizational DNA-level — Long-term thrivability
Programs are lived by and "through living beings …
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Feeling
Thinking
Feeling
Thinking
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Doing
Feeling
Thinking
Feeling
Thinking
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Doing
Feeling
Thinking
Feeling
Thinking
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Doing
Feeling
Thinking
Feeling
Thinking
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Feeling Thinking
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Doing Feeling Thinking
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Doing Feeling Thinking
Being
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Feeling Emotional agility
Thinking Intellectual agility
Doing Tactical agility
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Emotional agility Feeling
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Emotional agility
Openness — Empathy — Intrinsic "motivation
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Mindfulness — Adjustment — Optimism
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Intellectual agility Thinking
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Intellectual agility
Systems — Intuition — Emotional Intelligence
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Visualization — Synthesis — Abductive Reasoning
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Tactical agility Doing
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Tactical agility
Multi-disciplinary collaboration — Understanding & Need-Finding — Iterative Prototyping and Experimentation
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Tactical agility
Systems Mapping — Storytelling & Gamification — Co-Creation
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?
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Doing Feeling Thinking
Being
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Systemic Design Principles
Environments Elements
Dynamics Behavior Interaction
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Mechanics Patterns Relations
Observe
Analyze
Depict
Entities
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Systemic Design Mindset"
Look for patterns and interdependencies.
Focus on description rather than explanation.
Aim to extend peripheral "vision beyond traditional boundaries.
Assume complex, non-linear relationships.
Value curiosity, insight "and intuition.
Develop an lively interest "in the What, preceeding the Why.
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Systemic Design Mindset"
Look for patterns and interdependencies.
Focus on description rather than explanation.
Aim to extend peripheral "vision beyond traditional boundaries.
Assume complex, non-linear relationships.
Value curiosity, insight "and intuition.
Develop an lively interest "in the What, preceeding the Why.
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Work creatively "with paradox, uncertainty "and contradiction.
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Thank you. "
Alexander Baumgardt "[email protected]"+1 415 763 5260 "
Systemic Partners "http://systemic-partners.com"Berlin / San Francisco
