Being you rself shou ld be sim ple. Bu t it’s easy to g et cau g ht u p inw anting to please everyone andover-perform . So calm dow n. Tak e a step back . G et real.Becau se people can sm ell the# BULLSHIT.

3. REM EM BER W HO YOU A REAsk y ourself, “Am I con fiden t in m y core m issionan d values?” They are on fu ll display w hen y oustrip aw ay the polish an d glitz. Tak e som e tim eto m ak e sure y ou u n derstan d w hat y ou stan d for.

2. HUM BLE YOURSELFD on ’t tak e y our audien ce for gran ted.Never assum e y ou k n ow m ore than theydo. Leave n o glarin g om ission s an d m ak en o bogus claim s. E x pect to be challen gedat an y given tim e.

1 . DIG DEEPYou n eed to be able to tell a trulyhum an story an d speak to relatableex perien ces. This m ean s goin g to aplace of vuln erability an d steppin goutside of y our em otion al com fort zon e.

4. SPOT LIG HT EXPERIENCESIn order to be real, y ou n eed to tak e an y ty pe of producty ou’re pushin g out of the forefron t an d in stead focus onex perien ces an d stories. Try to use lan guage that focuseson lifesty le, em otion s an d reaction s.

5. DON’T T RY TO BE CLEVER, UNLESS YOU A RE W hen y ou start to talk or w rite lik e y ou’ve been rehearsin g an d plan n in g, it ceasesto be a con versation . Let y ourself say w hat’s n atural. If y ou’re n aturally clever, that’sgreat, but don ’t feel pressure to alw ay s com e out w ith sn appy on e-lin ers.

6. TA LK W IT H, NOT TORelish an y opportun ity to in teract w ithan audien ce (rather than lecturin g them ).This could m ean allow in g som eon e elseto ask a q uestion , or look in g for real-tim ereaction s an d capitalize on them .

7. BELIEVE IN YOUR BRA NDIt soun ds cheesy , but above all else, gettin g realm ean s lay in g it all out on the lin e an d holdin gn othin g back . B elieve in every thin g y ou’re say in gan d be u n apologetic, because som e people justaren ’t goin g to lik e y ou.

It’s n ot en ough to sim ply talk about how great y ou are — these day s, it’sabout con n ection s, chem istry , an d show in g w ho y ou are on the in side.B ein g real is m ore crucial than ever. W hether y ou’re look in g to create avideo, speak at a con feren ce or w rite a Facebook post, there are sevensteps y ou m ust con sider to tak e y our m essage from B S to the Real D ealan d turn a first im pression in to a lastin g im pression .

HOW TO TAKE THE # BULLSHITOUT OF YOUR M ESSAG E

IN S E VE N S IM PL E S TE PS

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