10
ARE YOU LOOKING FOR MORE BUSINESS?

Target New Home Owners

Embed Size (px)

Citation preview

Page 1: Target New Home Owners

ARE YOU LOOKINGFOR MORE BUSINESS?

Page 2: Target New Home Owners

They spend more money in their first year in their home than an established homeowner spends in three years!

TARGET NEW HOMEBUYERS

Page 3: Target New Home Owners

Welcome Home AZ Is a full-color directmailed magazine targeting New Home Owners. We haveidentified over50,000 NewHomeowners in the Phoenix Metro areaand will mail to themevery 6 weeks.

Page 4: Target New Home Owners

Home Sales Fast FactsOver 100,000 homes have been purchased in the Phoenix Metro area over the past year!

6,000 to 9,000 homes are being purchasedeach month.

In 2009 over 93,000 homes sold. It was the 3rd best year ever.

2010 home sales are ahead of 2009 and is on track to pass the best year ever 2005

Page 5: Target New Home Owners

New Homeowners spend morein their 1st year than an established home owner will spend in 3 years.

They are looking to establishnew relationships with companies they can TRUST!

Companies that can improvethe value of their New Home

New places to eat,shop, and have fun.

They need medical professionals, banking, retail, PLUS so much more!

Page 6: Target New Home Owners

THE THREE TYPES OF HOMEOWNERS

#1A Homeowner whobought their home at the right time, before 2003.They pulled money out Now they are out of money!

#2A homeowner thatbought at the wrong time between ’04 &’07.They paid way toomuch for their home.These are the short sales of tomorrow

Page 7: Target New Home Owners

THE 3RD TYPE OF HOMEOWNER IS WHO WE MAIL TO

A New Homeowner whobought their home in the past 12months. They got a Great Deal and are happy!

They have money to spend!

They have good credit!

They are looking for new relationships!

Page 8: Target New Home Owners

Direct mailed to Over 50,000 New Homeowners

5,000 to 10,000 New Homeowners homes added each Month.

Three geographic areas to target or blanket the full city

Mailed every 6 weeks. Frequency is the key to success. New Homeowner will make new buying decisions each month. It is important to keep your name in front of them

Page 9: Target New Home Owners

INTRODUCINGAll of the consumers we mail to are new to their neighborhood and many are new to the state. They are looking for companies they can TRUST!

The Value & Trust Network has been set up to create consumer confidence. We will prescreen companies to make sure they are licensed, bonded and insured. They are in good standings with the BBB and ROC and they deliver VALUE to the consumer.

Page 10: Target New Home Owners

After 25 years in the direct mail industry Sam Kladis the president of Partners In Marketing has started his own targeted direct mail company. Targeting New Homeowners. Welcome Home AZ is the flag ship of the company. In addition to Welcome Home AZ, Partners In Marketing has relationships with many other effective advertising companies. We can help you develop an effective marketing campaign that will create results.

Sam KladisPresidentP: 480.570.2539F: [email protected]

“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford