Tech Tools: The New Ecosystem of Events

Tech Tools: The Event EcosystemMitch @Colleran, Partnerships & Integrations at Eventbrite

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Get the Most Out of This Session

Housekeeping items:

@Colleran

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• Participate on Twitter

• #elevateNYC, #techtools

• @Eventbrite, @BizBash_News,

@Colleran

• Think of questions for Q&A

• Slides will be posted to

Slideshare.com

Tech Tools to Elevate your next Event

Session Schedule

@Colleran

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• 3 Macro Trends

• Tech Tool Summaries:

• Bob.tv: Deb Greif, Managing Director

• FirstGiving: Laura Reino, Business

Development

• Eventbrite: Matt Rosenberg, SVP of Sales &

BD

• GroSocial: Zach Mangum, CEO

• Xomo: Jeff Sinclair, CEO

Tech Trends

Who cares?

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Benefit: Technology lowers costs, increases efficiency, and increases utility.

Problem: Lots of noise. Every service self identifies as innovative.

How to find success: Understanding more macro market trends will help you identify real opportunities to improve your business.

Example: Online Video

Broader Tech Trends

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Mobile: Everyone has smart phones, but how should they be used to your advantage?

Hardware Improvements: With iPads, Phablets, and $100 devices with more power than the Apollo Lunar Module, devices can do much more than ever before, but where does one start?

Connected Platforms and Open APIs: If I told you this means less fiddling with spreadsheets, CSVs, and manual imports, would I have your attention?

Trends that Apply Today

Tech Trend #1

Mobile Adoption

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Trend: We’re all walking around with mini computers in our pockets. Attendees and organizers are already using these devices to receive information from their networks, general news, and more.

Impact: It has never been easier to provide attendees with the information they need at their finger tips.

What is being replaced: Paper brochures, posted signs, PDF attachments to emails, last minute trips to the printer.

Tech Trend #2

Hardware Improvements

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Trend: Hardware technology is constantly becoming more advanced and cheaper (thanks to Moore’s Law).

Impact: With improvements to widely available hardware devices, companies are replacing specialized hardware with these devices.

What is being replaced: Point of sales, badge/ticket scanners, lead retrieval hardware, business cards, etc.

Tech Trend #3

Connected Platforms and APIs

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Trend: Companies are releasing open APIs (Application Programming Interfaces), so that software vendors can easily integrate data

Impact: Users’ data is less likely to be stuck on one platform making it easier for different services to work together

What is being replaced: Spreadsheets, CSVs, and manual importing/exporting of data

BOB.tvDeb Greif, Managing Director

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Bob.tv 1

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FirstGivingLaura Reino, Business Development

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EventbriteMatt Rosenberg, SVP of Sales and BizDev

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Unmatched size, scale and expertise

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1.5 million events

100 million registrations sold

$1.5 billion in gross tickets

Events in 179 countries

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Speed Scale Security

Product innovations launched in 2012: 200+

Top engineering and product talent in 2013: 105

Seamless handling of high volume, high demand onsales

Site uptime in 2012: 99.9%

Dedicated team members to fight fraud: 15

Innovation that Sells More

social media mobile growth reporting &

analytics

social media

Unlocking Ticket Sales with social integration

mobile growth reporting &

analytics

One attendee: 262 friends*Potential reach: 68,600 friends

*Average number of Facebook friends per user in 2012. Source: Arbitron: Edison Research

$4.15Increase in revenue

Social Integration Turns Attendees into your biggest promoters

Event discovery via event directory, mobile, email, or social sites


analytics

Capturing More Revenuewith mobile innovations

Eventbritefor mobile

25%event page traffic

from mobile devices

60%lift in conversion for mobile-optimized

events

Discovery Mobile Purchasing

Mobile Optimizationcritical to increasing conversions

Entry ManagerTicket Scanner

At The DoorMobile Box

Office

EventbriteEvent

Discovery

150kactive users per week

3.1mtickets scanned in 2012

619ktickets sold in 2012

Our Mobile Solutions


analytics

Analyzing Datato impact your bottom line

Monitor your sales

Maximize marketing dollars

Identify trends

Real-Time Datato make the right business decisions

Our API Ecosystemwith over 60 app integrations

With over 1.5 million events,

we attract 80 million attendees

with a diverse range of passions

and interests

Thank You!Matt [email protected]

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GroSocialZach Mangum, CEO

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• Event pages lack flexibility

• Public “RSVP” -- no ticket selling element

THE PROBLEM WITH FACEBOOK

• Business pages offer complete flexibility

• Add Eventbrite widgets to any tab to enable ticket sales and/or RSVPs

• Incentivize attendance

WHERE FACEBOOK GETS COOL

SETUP

LIKES, LISTS, & TICKET SALES

• Event tickets sold (hist. average): 450

• Event tickets sold (this event): 618• 37.3% INCREASE!

THE RESULTS

www.grosocial.com/pages/eventbrite

http://www.grosocial.com/pages/eventbrite

http://www.grosocial.com/pages/eventbrite

XomoJeff Sinclair, CEO

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Questions?

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Thank You!

Mitch Colleran

@[email protected]

Contact me: