Girl-E

A Low-Fidelity Prototype

Customer Interviews, Lessons and Surveys

Inspiring Female Business Leaders of Tomorrow

Website Structure

Home PageExplore YourselfResourcesThis Just In!Meet Other EntrepreneursCounsellingDashboard

Home Page

Motives and

Mission of Girl-E

Trending startup ideas

Girl-E Entrepreneu

r Ranking(ranks all registered

female entrepreneurs according to their overall

performance)

Weekly Newsletters (on what’s

new and trending in the world of

business)Snippets and blogs

from related

websites

Fun Corner(on facts and jokes about the world of

business)

Explore

Yourself

Free Training

and advice (from start to

finish on establishing a

business / working in an established business)

Match-making (matching a

businesswoman with the most apt business for her

based on an exhaustive exercise)

Free Guidance

and Counselling (both moral

and career-oriented;

moral counseling to

encourage women to

fight the social taboo under

which they are ‘buried’ and

‘kept at home’)

Developing business skills for success

Resources

Forums for discussion

and information exchange

Meeting successful,

eminent businessmen; one-to-

one interaction

services available

Access to success stories,

techniques and

inspirational videos of

world-famous businessmen and complete

picture of successful startups

News reports on

developments in various businesses

This Just In!

The latest of latest

happenings in various businesses that have impacted

the respective companies

Women entrepreneurs welcome to share their experiences and stories

Especially for tech-savvy

businesswomen, free access to a network

of IT entrepreneurs to encourage more of them to step into the rapidly

evolving field

Meet Other Entrepreneu

rs

Match-making

(suggesting match-ups of

women entrepreneurs with similar

goals to come together to set up businesses)

Connections(all women

entrepreneurs welcome to share information about various resources

and make recommendations

to other businesses)

A diverse social

network of women

entrepreneurs all over the

world

Small teams of women

entrepreneurs sharing common traits formed for

some small, just-for-fun projects

Counselling

Divided into free

and premium

counselling

Free Counselli

ng

Premium Counselli

ng• Motivational

videos from elite businessmen

• Personalized one-to-one counselling sessions at higher rates than in case of premium counselling

• Guidelines and free information for setting up a business

• All features of free counselling

• Girl-E as a one-stop platform for complete information from starting to getting out of home to monitoring a successful business.

• Interviews arranged with successful businessmen if possible

Dashboard*

Creating, managing

and improving

one’s profile

*Unmentioned but a critical factor of Girl-E is that to access any feature, one must create an account.

Progress Tracker

(to track how far a women entrepreneur

has reached in realizing her goal, suggesting further

steps)

A corner displaying latest developments in

business and discussions related

to the women entrepreneur’s business field

choice

Customer Interviewsand

Lessons learnt

Interview of 28 potential customers

• We did some more comprehensive interviews with potential customers, in our case applying to women of age group 17-23 years. This time, we chose women with very diverse backgrounds to get an overall impression of our business plans, as they perceive it.

How do we make Girl-E safer than others?• First of all, we leave the option to the customer. Whether he

wants to share an idea in the forums, or just keep it undisclosed but possibly shared with an experienced entrepreneur.

• By safety, we also guarantee that we connect these future leaders with the right people. That includes finding the right mentors for them. We invite popular figures and esteemed businessmen to our website and can also have them complete a survey which can be used to find more details about them and see if they are a perfect mentor for a particular customer. Accordingly, we recommend appropriate mentors for each customer. Again, it is our customer's choice to decide upon his mentor. We do our part by recommending them.

• We also ensure proper delivery of services. A Help Contact will always be there for customers in case they need any technical assistance. Most importantly, the best way to ensure safety is to make the service very user-friendly so that our customers trust the security of the website.

• Normal security measures for any typical website will also be taken for Girl-E.

Need to embed legal requirements and accessibility on all platforms

• Legal requirements will be met as per the norm.• Accessibility on all platforms is a major issue on our

cards that we will deal with in the near future.• Our aim is to successfully start off through a website

and then gradually move on to other means such as using apps in smartphones, iPhones, tablets and other gadgets.

• Before getting an app version of our product, it is important that we generate the required build-up for the product through the website so that the app sells accordingly.

Sponsorships and Sustenance

• Our targeted sponsors are mainly from institutions centered on women welfare as we can trust in their regular funding towards this noble cause.

• How shall we sustain our product? Longevity is the most important factor to ensure success for our startup and it is mainly going to depend upon how much we can sell, to what extent we can establish future female business leaders and to what extent we receive proper hits on our online service. We aim to make this plan a one-stop service for all women entrepreneurs.

Survey Results

Is your online safety on our website a priority when using it to plan your career?

86%

8%

6%

YesNot a priority but something I worry aboutNot at all

Are you ready to pay a fixed amount for this online service in helping you plan your business career?

28%

50%

22%

YesNoIt depends on the price

What do you do more in daily life, study business in order to plan a successful startup, or engage more in practical experiences through internships and other possibilities?

50%50%

Through StudiesInternships, Part-time op-portunities, etc.

Will you be ready to pay to get improvements in this online service?

72%

28%

YesNo

Do you prefer to use a handheld device (smartphones, tablets, etc.), or a computer in order to use this service?

35%

39%

26%

Handheld devicesA computer is goodDoesn’t matter

Which of the following would be your main concern in differentiating Girl-E from other similar businesses?

13%

7%

46%

34%

Fluidity and designCustomization and improve-ment possibil-itiesSafetyWhether my friends use it too